Vice President - Strategic Marketing

Yesterday

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Logo of Barcoding, Inc.

Barcoding, Inc.

Data Capture Solutions β€’ RFID Systems β€’ GoLive & StayLive Services β€’ Consumables β€’ Software Services

51 - 200

πŸ’° Seed Round on 2012-12

Description

β€’ Developing and executing a comprehensive marketing strategy for growth objectives at Barcoding, Inc. β€’ Overseeing planning, development and execution of marketing initiatives. β€’ Manage and optimize the company's digital presence and brand management. β€’ Conduct market research to understand customer needs and competitive landscape. β€’ Design and execute innovative marketing campaigns to drive brand awareness and revenue growth. β€’ Develop and manage the marketing budget, ensuring efficient allocation of resources. β€’ Lead, mentor, and develop the marketing team, fostering a high-performance culture. β€’ Collaborate with other departments to ensure effective marketing strategies. β€’ Implement innovative approaches to stay ahead of industry trends.

Requirements

β€’ 10+ years of experience in marketing leadership roles β€’ Private Equity experience β€’ Bachelor's degree in marketing, business, or related field (MBA preferred).

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