Customer Marketing Manager - Enterprise Healthcare Software

March 26

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Authenticx

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Authenticx was founded to be a solution for healthcare to listen at scale. Turn conversations into actionable insights with Authenticx + AI. Why? We wanted to reveal transformational opportunities in healthcare.

Market Research • Healthcare • Insurance • Customer Experience • Customer Service

51 - 200 employees

💰 $20M Series B on 2023-01

📋 Description

• The Customer Marketing Manager will play a key role in developing and executing customer marketing strategies to drive customer advocacy and expansion. • This role will work cross-functionally with the Revenue, Customer Success, and Product teams to develop customer marketing campaigns, experiences, and collateral to deliver an exceptional customer experience and drive growth. • Develop and execute Authenticx's customer marketing strategy to drive customer retention and expansion. • Build rapport with customers to increase customer advocacy, tell their stories, and drive revenue opportunities. • Manage and execute customer events and groups, including our annual summit and Customer Advisory Board, to drive engagement, community, and expansion. • Develop and execute customer marketing programs through a variety of channels, including email, events, webinars, direct mail, and account-based marketing. • Identify and leverage Authenticx’s biggest advocates to develop customer referrals, testimonials, and case studies. • Create impactful customer emails, including automated workflows, to drive adoption, retention, and renewal. • Collaborate cross-functionally to develop collateral, campaigns, experiences, and for Authenticx’s customer base. • Track and analyze program performance, effectiveness, and ROI. Use data to inform strategy and next steps.

🎯 Requirements

• 5+ years of marketing experience, ideally in a B2B SaaS environment • Willingness and ability to travel to events throughout the US for customer events, including some overnight travel may be required throughout the year. • Strong project management skills, with the ability to handle multiple initiatives simultaneously and prioritize in a fast-paced environment. • Excellent written and verbal communication skills, with a proven ability to create impactful marketing content and sales enablement materials. • Results-oriented marketer proficient in using HubSpot or related CRM to analyze marketing data, metrics, and KPIs to evaluate success and inform decision-making. • Passion for connecting with and understanding customers • Demonstrated experience working cross-functionally with Customer Success, Account Management, Product, and other Marketing teams to drive customer retention and expansion.

🏖️ Benefits

• Free health insurance options • Comprehensive benefits - medical, vision, dental, life, and disability insurance • HSA and FSA plans • 401(K) • Unlimited vacation time • Generous paid holidays, sick leave, and parental leave • Perks at Work membership for discounts on shopping, travel and much more