Enterprise Account Based Marketing Manager

5 days ago

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Millennium Systems International

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Millennium Systems International is a company dedicated to empowering beauty and wellness businesses through their innovative software platform called Meevo. This mobile-friendly solution provides real-time data and AI-powered tools tailored for salons, spas, and med spas, enhancing client experiences and driving revenue. With features like online booking, appointment management, and integrated marketing tools, Meevo supports business growth while ensuring seamless operations across single-location and multi-location enterprises.

Education • SpaSalon Management Software • Growing Business'​ • Technology • Support

201 - 500 employees

💄 Beauty

☁️ SaaS

🧘 Wellness

📋 Description

• Responsible for creating a comprehensive account-based marketing demand generation engine. • Increase brand preference in our target Enterprise market(s). • Maintain and understand the needs of our prospect list. • Work closely with sales to develop an effective account based sales & marketing motion. • Develop nurturing campaigns that drive high value contract sales (>$200k ARR). • Learn and stay up to date on the Spa/Salon/MedSpa industry. • Strategize, execute and optimize a data-driven ABM strategy to achieve enterprise sales goals. • Perform research on cohorts of target list to determine the best marketing nurturing strategies. • Build growth marketing plans to influence the buying decision of leaders in the industry. • Develop and deploy ABM campaigns across all multi-channels. • Create sales enablement tools for the Enterprise sales team. • Develop a data-backed approach to prospect list management, lead scoring and campaign execution.

🎯 Requirements

• Must have 4+ years of experience as an account-based marketing manager driving demand in the B-B enterprise segment using account-based marketing best practices. • Preferred experience in Meevo’s core markets (SPA/Salon) or in adjacent segments (i.e. Fitness, Med/Dental practices, etc.) • Creative thinker with a track record in creating and executing unique and scalable marketing strategies that increase brand preference within target account list and nurture these accounts through the funnel to culminate in a buying decision. • Highly organized and efficient with the ability to develop and execute against an evolving plan. • Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders. • Team player that can work both collaboratively and autonomously. • Strong project management, time management, prioritization and organizational skills. • CRM/Marketing Automation background preferably with Salesforce and Pardot. • Knows what “good looks like” from an ABM marketing perspective with experience in tools such as Demandbase. • Proactive self-starter, demonstrating high initiative and critical thinking. • Proven ability to think strategically but with exceptional attention to detail and execution.

🏖️ Benefits

• Paid Time Off (PTO) and Holidays • Medical, Dental, and Vision Benefits • Life Insurance • Long-Term and Short-Term Disability Insurance • 401(k) Retirement Plan • Learning & Development Opportunities