Marketing Tracking and Tagging Specialist

6 days ago

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VisionPoint Marketing

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VisionPoint Marketing is a marketing services company focused on providing enrollment marketing, brand, and CRM solutions for higher education institutions. The company helps universities, community colleges, graduate, and online programs with strategies to increase enrollment, improve brand perception, and reach new target audiences. Their services include CRM consultation, media, SEO, and creative solutions, aimed at helping educational institutions achieve their primary and pressing goals. VisionPoint Marketing is recognized by Google and Slate as premier and preferred partners, demonstrating their influence and capability in the marketing sector.

Integrated Marketing • Web Design & Development • Branding • Visual Design • Content Strategy

51 - 200 employees

📚 Education

🏢 Enterprise

📱 Media

📋 Description

• Lead the setup, QA, and maintenance of digital tracking systems across our client portfolio. • Own the technical implementation of tracking systems and dashboards that help our team and our clients understand how their campaigns are performing. • Audit and advise on client GA4/GTM setups and occasionally meet with clients to explain findings or provide guidance. • Set up and manage tags, triggers, and variables in Google Tag Manager (GTM). • Implement and QA pixels and conversion tracking for digital media campaigns. • Audit and troubleshoot client GA4 and GTM environments to ensure accurate data collection. • Identify tracking gaps and lead the effort to close them. • Maintain client-facing dashboards in TapClicks and ensure all connectors and data sources are working properly. • Help automate reporting workflows using Zapier and other tools. • Shape how we think about and implement marketing tracking across the agency. • Collaborate with Paid Media, SEO, and Web teams to ensure tracking aligns with performance goals.

🎯 Requirements

• Hands-on experience with GTM, GA4, and web tracking in support of media campaigns. • Experience setting up pixels, conversion events, and custom event tracking. • Familiarity with TapClicks, Looker Studio, or similar dashboard platforms. • Comfortable troubleshooting issues with tag firing, conversions, or data mismatches. • Experience using tools like Zapier for simple automations. • Strong attention to detail and a proactive approach to QA. • Communicates clearly and confidently—especially when explaining tech to non-tech folks. • Experience with Salesforce, Slate, or Element451 is a plus. • Familiarity with campaign attribution models or multi-touch attribution is a plus. • Awareness of GDPR, CCPA, and the evolving privacy landscape is a plus. • Agency or higher ed marketing experience is a plus.

🏖️ Benefits

• Health options • Dental options • Vision options • Matching 401k • Paid time off • Cool stuff