Media Buyer - Planner

February 19

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True North Custom

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True North Custom is a full-service marketing agency specializing in healthcare marketing. They provide digital and content marketing services, including brand strategy, HIPAA-compliant marketing, and healthcare SEO. True North Custom helps healthcare organizations drive engagement through digital strategies and customized solutions like healthcare blog strategies, direct mail offerings, and custom publishing. The agency is experienced in creating strategic marketing plans that connect with healthcare consumers at the right time, enhancing patient engagement, and amplifying brand awareness across various healthcare sectors. With a focus on compliance and tailored strategies, they deliver growth and well-being for their healthcare clients.

Marketing Strategy • Custom/Branded Content • Publishing • Content Marketing • Digital Marketing

51 - 200 employees

⚕️ Healthcare Insurance

📋 Description

• True North Custom provides strategic marketing solutions for healthcare clients nationwide. • Responsible for executing media strategies across digital video, audio, print, and OOH channels. • Collaborate with teams to develop and execute media buying strategies aligned with client objectives. • Negotiate competitive media rates and secure value-added opportunities to maximize ROI. • Build and maintain strong relationships with media vendors and partners. • Analyze campaign metrics and provide actionable insights to internal teams and clients.

🎯 Requirements

• Bachelor’s degree in advertising, marketing, communications, or a related field (or equivalent experience). • 3–5 years of hands-on media buying experience, with expertise in media fundamentals such as reach/frequency, consumer/market research, plan development, and analytics. • Proficiency with media tools and platforms, including Advantage, Nielsen, Comscore, and Strata. • Strong written and verbal communication skills, with the ability to present strategies and insights effectively to internal teams and clients. • Exceptional organizational skills and the ability to manage multiple priorities in a fast-paced environment. • Proven ability to negotiate competitive rates and secure added value while fostering strong vendor relationships. • Demonstrated ability to interpret campaign performance metrics and connect results to client business goals. • A collaborative and team-oriented mindset, with experience mentoring and training team members.

🏖️ Benefits

• 100% remote work environment • Medical, Dental, and Vision (eligible 1st day after date of hire) • Group basic Life insurance • Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD) • Semi-monthly pay periods • Unlimited PTO and Unlimited Sick time (eligible 1st day after date of hire) • 401(k) (eligible 1st day of the month, following 90 days after date of hire) • 9 Paid company observed holidays • 12 weeks paid maternity leave