Manager - Marketing Technology & Data Operations

November 6

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Logo of Berklee Online

Berklee Online

Online Learning β€’ Music Production β€’ Music Theory β€’ Harmony & Ear Training β€’ Guitar

51 - 200 employees

Founded 2002

πŸ“š Education

πŸ“± Media

Description

β€’ Berklee College of Music seeks a Manager for Marketing Technology & Data Operations β€’ Oversee marketing technology use, including Salesforce Marketing Cloud β€’ Collaborate with stakeholders to improve marketing technology ecosystems β€’ Partner with Analytics team for data capture and analysis β€’ Lead management of marketing technology stack and data governance β€’ Develop best practices for data collection, integrity, governance, privacy, and security β€’ Help develop marketing technology roadmap and lead change management initiatives β€’ Provide leadership to the marketing technology and data operations team

Requirements

β€’ Minimum 7 years of experience in marketing operations and/or marketing technology β€’ At least 5 years of hands-on work creating, optimizing, and managing complex processes and workflows β€’ Proficiency in marketing technology solutions such as CRM, marketing automation, analytics, and more β€’ Marketing Cloud Admin certification is preferred β€’ Technical skills in SQL/SOQL, Ampscript, HTML, CSS β€’ Expertise in email campaign procedures and compliance regulations β€’ Experience with marketing attribution and campaign performance analytics β€’ Proven ability to gather, monitor, and analyze information β€’ Experience creating process diagrams with LucidChart or related programs β€’ Project management experience, familiarity with agile methodologies is a plus β€’ Bachelor's degree in Marketing, Business Administration, Information Technology, or related field or equivalent work experience

Benefits

β€’ Reasonable accommodations for disabilities β€’ Commitment to diversity and inclusion

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