Associate Director - National Social Media
November 11
Description
• Lead Best Friends Animal Society’s social media strategy across national social channels • Serve as the organizational social media subject matter expert • Oversee the strategy, tools, and execution for existing and emerging social channels • Engage and manage Best Friends online communities of 3+ million animal lovers • Manage a remote team of content specialists, interns, contractors, and volunteers • Treat people with kindness and compassion, and build trust through authenticity • Develop overall social media content marketing strategy and goals • Lead video-first social content strategy to capitalize on platform growth opportunities • Steward collaborative relationships with content creators across the organization • Oversee Influencer marketing program and provide guidance • Track, measure and report overall impact of social media campaigns
Requirements
• BA/BS degree or equivalent experience • 5+ years of professional experience in social media marketing and fundraising • Expert knowledge of Facebook, X/Twitter, TikTok, LinkedIn, Pinterest, Instagram, and Twitch and social media best practices • Demonstrated experience in managing direct reports and vendors/contractors • Gifted content creator with strong experience in creating all kinds of content for social media, including written, video, photography, graphics and live content • Strong understand of social media KPIs and how to use data for decision making • Excellent interpersonal skills, including the ability to work collaboratively, build positive relationships, communicate clearly and manage conflict constructively • Meticulous attention to detail • Ability to solve problems creatively and collaboratively • Self-starter with ability to operate at a hands-on detailed level, take the lead on complicated projects and anticipate strategies through to the end • Strong written and verbal communication skills • Ability to anticipate needs, innovate, multi-task and excel in a fast paced, rapidly changing environment • Ability to quickly adapt to new channels, technologies and trends, and determine which are best aligned with our goals
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