Digital Sales Manager

April 2

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Biffa

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Biffa is a leading waste management company in the UK, dedicated to transforming waste into valuable resources and fostering sustainable communities. With over 100 years of experience, Biffa provides comprehensive waste management solutions including waste prevention, recycling, and recovery processes. The company is deeply committed to the circular economy and plays a pivotal role in the UK's efforts to tackle climate change. Offering services to small, medium, and large businesses as well as local authorities, Biffa focuses on reducing emissions, enhancing recycling efforts, and innovating for environmental sustainability. Biffa also partners with various organizations and institutions to address significant challenges in waste management.

Single Stream Recycling • Environmental Services • Secure Waste & Recycling • Confidential Waste • Contaminated Land & Soil

5001 - 10000 employees

Founded 1912

⚡ Energy

📋 Description

•A quick look at the role •The Digital Sales Manager’s focus will be all digital sales journeys and channels for our Industrial and Collections business, including some of our sub brands such as Skoup. •The Digital Sales Manager will also support the Specialist Services business with developing online sales journeys for Hazardous waste. •You will be responsible for leading Biffa’s digital sales strategy, leveraging online channels to drive revenue growth and enhance customer engagement. •You will collaborate closely with the rest of digital marketing, Telesales, Pricing and Propositions, the Digital Product Owners, IT, and other sales teams to optimize our digital sales funnel, improve conversion rates, and identify new online business opportunities. •Your core responsibilities •Develop and implement a digital sales strategy aligned with Biffa’s business objectives, that also informs the eCommerce / Websites Product strategy (led by the eCommerce and Website Digital Product Owners). •ge and optimise Biffa’s e-commerce platforms, online sales channels, and lead generation tools to maximize revenue for our Industrial and Commercial business, and to support Haz sales for Specialist Services. •Drive conversion rate optimization (CRO) by enhancing the digital user experience, analysing customer behaviour, and implementing data-driven improvements to drive increased leads into Telesales as well as increased conversion of leads to sales online. •Work closely with other members of the digital marketing team to align digital campaigns with sales objectives, improve digital lead generation, and increase conversion across all points of the funnel. •Work with Digital Marketing teams to utilise SEO, PPC, Paid Social and digital advertising to increase online visibility and inbound sales. •Monitor KPIs, daily / weekly sales performance, and digital analytics, to take action to correct underperformance or capitalise on new opportunities, as well as insights and recommendations for future growth. •Identify and implement emerging digital sales technologies and best practices to stay ahead of industry trends. •Lead website and digital platform optimisation to enhance the user journey and improve conversion rates, working with the Digital Product Owners for eCommerce and Websites to (i) identify new features and functionality for the backlog and to (ii) create the business and prioritisation case for the new features and functionality. •Ensure a frictionless checkout and lead generation process, identifying both quick wins and opportunities for larger developments •Conduct A/B testing, usability testing & heatmap analysis to identify pain points and areas for improvement, and to validate and quantify new opportunities. •Identify Personalisation strategies and work with Digital Product Owners to implement personalisation capability (if required) to tailor the online digital sales experience based on customer segments and behaviours. •Work closely with offline sales teams to ensure a seamless omnichannel experience, integrating digital and traditional sales efforts for a unified customer journey •Work with Sales teams to drive efficiencies in the sales journeys and where possible create channel shift from offline to online sales channels or routes. •Biffa – we’re changing the way people think about waste •At Biffa, we love working with waste. Whether we’re turning it into sustainable power, finding new ways to recycle it or simply keeping it off the streets, we believe every day is an opportunity to improve the lives of millions. •It’s a view that’s shared by our 11,000+ people around the country, who trust us to provide them with a career that’s always rewarding, often challenging, but never dull. •We believe different ideas, perspective and backgrounds are key to developing a creative and effective working environment which is why you’ll find us championing diversity and equality at every turn.

🎯 Requirements

•3 years demonstrable experience in digital sales, ecommerce with accountability for sales and revenue •Experience of driving conversion rate optimisation (CRO) by analysing customer behaviour, testing improvements and refining the digital sales funnel •Strong understanding of eCommerce Mobile/web platforms both for lead generation and online sales •Experience of digital marketing strategies, including SEO, PPC, digital Advertising, and email marketing •Experience using tools such as Google Analytics, Power BI, Hotjar & similar •Hands-on experience with A/B testing tools (e.g. VWO, Sitecore, Optimizely) and web analytics platforms.