Marketing Programs Manager

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BigHand

WebsiteLinkedInAll Job Openings

voice technology • Speech recognition • Workflow management • matter pricing • business intelligence

201 - 500

Description

• The Marketing Programs Manager will drive BigHand’s Account-Based Marketing (ABM) efforts and webinar strategy. • You will be responsible for executing targeted ABM programs, creating impactful webinars that nurture prospects, with a focus on lead generation and audience engagement. • Develop and execute targeted ABM campaigns, continuously refining strategies to drive lead generation and improve outcomes. • Plan, host, and market webinars that position BigHand as a thought leader, ensuring alignment with marketing and sales goals. • Manage data and communications across ABM and webinars to ensure streamlined operations and engagement. • Work with product and sales leaders to create compelling webinar content that aligns with broader marketing and sales objectives. • Work closely with other marketing teams to ensure alignment with wider marketing initiatives and strategies.

Requirements

• 5+ years proven experience leading ABM, webinars, preferably in a B2B tech setting. • Strong project management skills with an ability to execute multiple programs simultaneously. • Proficiency in marketing automation and CRM tools. We use Pardot and Salesforce. • Excellent communication, collaboration, and stakeholder management skills.

Benefits

• 15 days vacation per year + 2 personal days to take for anything you like! • 10 paid holidays, including 4 floating holidays • 3 additional BigHand days off between Christmas & New Year • Wellbeing benefits including medical, dental, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG) • Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health • Opportunities to give back with company volunteer events and individual volunteer days • Career growth opportunities and study leave options • Family benefits including enhanced parental leave and fertility support • Financial benefits including 401K with employer match, short-term disability, life insurance, and flexible spending accounts • Fully remote working • Growing business with a global presence and a true focus on work-life balance