Director - North America Demand Marketing

October 24

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Bitsight

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Cyber Risk Management • Third Party Risk Management • Security Performance • Continuous Monitoring • Cyber Insurance Underwriting

501 - 1000

Description

• Develop and manage the North American demand marketing strategy • Lead, mentor, and develop a team of regional demand marketers • Collaborate with the global campaigns team to design programs • Use data and analytics to determine the best mix of programs • Implement marketing programs that include integrated campaigns • Create and distribute playbooks that outline key messaging • Collaborate with channel marketing teams to incorporate partner-led marketing campaigns • Gather and deliver sales feedback to the broader marketing team • Lead the execution of ABX initiatives to engage with target markets • Support event logistics, including venue selection, marketing invites, and onsite coordination • Provide regional support for broader marketing initiatives

Requirements

• A minimum of 10 years of experience in demand/growth/revenue marketing, • Experience in demand, revenue, or growth marketing within a cybersecurity organization • Strong collaboration skills, with experience working alongside senior sales leadership • Analytical expertise, including the ability to track metrics and optimize at various stages • Experience developing and executing integrated marketing programs • Ability to assess program effectiveness • Experience managing budgets and optimizing spend across different marketing channels • Excellent organizational, time management, and project management skills • Strong written and verbal communication skills • Familiarity with marketing and sales systems such as Asana/AirTable, HubSpot/Marketo, Salesforce, DemandBase, and Looker/Tableau

Benefits

• Medical, dental, and vision insurance • Paid parental leave • Flexible time off • 401(k) plan with employee and company contribution opportunities • Life and disability insurance • Tuition reimbursement