Brand Manager
November 14
Description
• At Day One Digital by Blue Wheel, the client is at the heart of everything we do. Join the team and make a difference with a fast-growing eCommerce consulting and advertising service provider. • As a Brand Manager, you will be responsible for client business management by fostering strong agency-client relationships, developing brand-building strategies across supply chain & inventory control, marketing & advertising, and P&L management. Your understanding of Amazon, Walmart, and overall eCommerce best practices will enable you to positively influence the client decision-making processes, leading to business improvements. • Key Responsibilities • 1) Be the Business Expert: • • Own and develop brand strategies: create a clear vision of how the client will win in a competitive environment. • • Client Budget Collaboration: align clients’ internal budget strategies and targets with retailer opportunities, maximizing ROI. • • Data Literacy & Analysis: analyze customer and retailer insights, brand benchmarking, sales data, and other KPI’s to understand business drivers, and measure the impact of implemented strategies. • • E-commerce expertise: have a thorough understanding of the e-commerce industry, and continually monitor industry developments and business trends • 2) Be the Brand Champion: • • Flex Your eCommerce Knowledge: utilize your understanding of Amazon and other e-tailer tools, systems, and processes to achieve clients’ business goals. • • Forge relationships: demonstrate strong interpersonal management skills with the ability to adapt to internal and external stakeholders’ evolving business needs • • Earn Client Trust: demonstrate outstanding executive presence and business expertise by leading multiple weekly and ad hoc meetings with clients, retailers, and internal teams • • Work Cross-functionally: interface with and influence client sales, marketing, supply chain, and customer service teams to implement best-in-class practices, driving incremental growth and cost savings. • 3) Measure Success: • • Be the Goal Setter: Establish key performance indicators for your brand, track their progress, and adjust brand plans accordingly to deliver against growth targets.
Requirements
• BA/BS required; MBA or Six Sigma preferred • 5+ years of eCommerce experience which includes P&L management; prior Amazon employment, CPG, or e-commerce agency experience preferred • Experience working with cross-functional teams to drive continuous improvement for your stakeholders and the company • Strong analytical and critical thinking skills • Self-starter with the ability to prioritize in a fast-moving and highly dynamic environment • Ability to influence internally and externally to drive compelling Marketing plans and consumer and engagements • Advanced excel skills and a high level of data literacy • Strong project and people management skills
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