Growth Hacker

March 26

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Booksy

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Booksy is a digital platform that connects customers with beauty and wellness service providers, such as hair salons, barbershops, nail salons, skincare specialists, and massage therapists. It offers users the convenience of booking appointments online with various service providers in cities around the world, enhancing the way beauty and wellness businesses operate by providing them with tools to manage appointments, client relationships, and marketing. Booksy aims to simplify the process of finding and scheduling beauty and wellness treatments, making it easier for customers to discover and engage with local professionals.

Smart Scheduling • Personal Care Industry • mobile apps • marketplaces • software development

51 - 200 employees

Founded 2013

💄 Beauty

🧘 Wellness

☁️ SaaS

💰 $70M Series C on 2021-01

📋 Description

•Your career as a Growth Hacker at Booksy will give you the opportunity to drive local growth, build community, and amplify our brand in the UK & France. •Working closely with the UK & FR Marketing Team Lead, you'll be responsible for designing and implementing growth activities that incrementally drive acquisition, user engagement, and marketplace revenue growth within core cities in the mentioned markets. •You'll leverage a range of unconventional, low-cost, and scalable tactics across various marketing channels and customer touch points to rapidly grow the marketplace locally. •You'll be excited by the prospect of identifying new growth opportunities and leading the delivery of innovative local marketing campaigns. With a focus on the UK & France, your natural tendency to help others succeed will see you regularly seeking and sharing best practices across peers, teams and markets.

🎯 Requirements

•Demonstrable experience in growth hacking, performance marketing or growth-focused roles, preferably in marketplaces, SaaS, or wellness/beauty industries. Experience in both B2C and B2B growth strategies is a plus. •Proficiency in digital marketing tools (Google Ads, Facebook Ads, etc.), A/B testing platforms, analytics tools (Google Analytics, Mixpanel), email marketing platforms (Mailchimp, Klaviyo, Iterable), social media management tools (Hootsuite, Buffer, Meltwater) and Outbound Sales tools (Outreach, Salesloft, auto/predictive dialers) and social media automation (Phantombuster, ManyChat). •Strong analytical mindset: Ability to dive deep into data to track, measure, and optimize campaigns. A/B testing, cohort analysis, and understanding key metrics like CAC (Customer Acquisition Cost) and LTV (Lifetime Value) are essential. •Creative and Innovative Thinking: You thrive on pushing boundaries and are not afraid to experiment with new, creative approaches to growth. Ability to think outside the box while keeping a strong focus on results. Comfortable with ambiguity and able to work independently. Ability to manage multiple initiatives simultaneously while meeting deadlines. •Deep understanding of local culture(s), trends, and behaviour in the wellness space. Ability to adapt global marketing strategies to the local market.

🏖️ Benefits

•This is a fully remote position, we take pride in being a globally distributed team •Holiday allowance + public holidays + your birthday day off •Private Medical Cover (including dental) paid by Booksy •Access to Worksmile and Officevibe wellbeing app •More benefits available depending on your country of residence