Senior Growth Marketing Lead

September 26

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💰 $16M Series A on 2022-11

Description

• Own and execute the strategy and daily management of our performance channels including but not limited to paid social, search and display • Drive the planning and budget allocation between channels — optimizing for channel-specific KPIs • Develop and maintain metric reports / dashboards that track performance and efficiency • Own the audience and targeting strategy across channels • Oversee and collaborate with our agency partners — ensuring strategic implementation and performance • Help inform recommendations for acquisition strategies (new channels, audiences, tactics, bidding strategies, targeting options) • Work closely with product and sales teams to improve both inbound and outbound marketing efforts by developing and refining our funnels by channel • Proactively test and analyze our creative, messaging, offerings and landing pages in partnership with our design team • Concept and own experiments on acquisition channels, using data to drive decision-making • Build relationships with our platform and demand-gen partners (Google, Facebook, etc.), leading the testing of new ad products and beta features • Partner with the larger marketing team on brand marketing campaigns that drive awareness and engagement

Requirements

• 5-7+ years of experience in a growth marketing / paid social role • Experience working directly in-house within the B2B space • A track record of managing multi-channel paid marketing campaigns (from set-up through to execution) • Strong analytical skills — must understand data and how to action it • An understanding of general web and app technology: cookies, pixels, SDKs, tracking, tagging, APIs • Experience working with a large and complex customer base • An integrated marketing mindset and understanding of the interplay between offline vs. online, brand vs. performance marketing • A deep understanding of platform trends, the ability to think two steps ahead and look around the corner • The ability to balance long-term strategic initiatives with short-term needs and ad-hoc needs / requests • A growth mindset. Every challenge is an opportunity and any problem can be figured out

Benefits

• Competitive compensation and benefits • Opportunity for extreme growth and ownership within the organization • Bonus incentives for achieving revenue targets • Equity in a fast-growth startup • Generous vacation policy