Senior Director - Growth and Customer Marketing

September 25

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Snappy

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Gifting • Corporate Gifting • Employee Engagement • Employee Retention • Engagement Marketing

201 - 500

💰 $70M Series C on 2021-05

Description

• Develop and implement comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth • Own and optimize key marketing channels, including paid search, paid campaigns, and event marketing • Lead customer marketing efforts aimed at enhancing retention and driving upsell opportunities • Drive website optimization strategies to enhance user experience and improve conversion rates • Own reporting on the impact of growth marketing initiatives and channels • Work closely with Marketing Ops to ensure data integrity and optimize marketing processes • Collaborate with Brand and Product Marketing to ensure alignment with brand positioning • Champion a culture of innovation and exploration of new channels and tactics • Build and lead a high-performing growth and customer marketing team • Partner with Go-to-Market, Product, Data, and the sales team to support pipeline generation

Requirements

• Minimum 10+ years in B2B marketing, with a focus on enterprise sales, ABM, customer acquisition and retention • Proven experience in successfully implementing both Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies • Demonstrated ability to design and execute integrated, multi-channel campaigns across digital, offline, and partner channels • Proven track record in mapping and optimizing the customer journey across various touchpoints • Strong experience in managing and influencing cross-functional stakeholders • Demonstrated success in developing and executing marketing strategies that drive significant revenue growth • Ability to balance strategic vision with hands-on execution • Proven experience in driving website optimization strategies • Strong proficiency in analytics, reporting, and leveraging data to guide marketing decisions • Proficiency with leading marketing technologies such as HubSpot, SEMrush, Influ2, Intercom, and Google tools • Extensive experience in building and scaling high-performing marketing teams • Exceptional communication, project management, and leadership skills

Benefits

• Free healthcare, including vision and dental • generous 401k match • flexible PTO • paid family leave • Snappy Summer Fridays (which we enjoy year-round!) • Uber credits for food delivery • Snappy gifts for employee recognition and appreciation