Vice President - Digital Strategy & Performance Marketing

September 25

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Brightcove

WebsiteLinkedInAll Job Openings

online video platform • video publishing • cloud encoding services • cloud video • enterprise video

501 - 1000

💰 $2M Post-IPO Equity on 2022-02

Description

• Team Overview: A community dedicated to transforming the way organizations connect through video. • Position Overview: VP responsible for developing a full-funnel global marketing engine. • Job Responsibilities: Build a high-performing marketing team and drive multi-channel marketing initiatives. • Qualifications: Required a strong educational background, extensive experience, and visionary leadership.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred. • 15+ years of experience in driving high performing, data driven, B2B performance marketing and digital transformation • Extensive experience in developing and leading digital strategies for B2B lead generation • Experience with building a center of excellence around digital transformation and use of AI • Proficiency in data analytics and data science techniques • Familiarity with various attribution methodologies and measurement approaches • Visionary leadership with the ability to set clear direction • Strategic thinker with a data-driven approach to decision-making • Proven ability to build and lead teams through transformation • Committed to team development and ability to act as a "player" and "coach" • Excellent communication skills • Experience working in fast-paced, agile environments • Highly collaborative mindset • Intellectual curiosity • Strong analytical, written, and verbal communication skills • Positive attitude with excellent collaboration skills • Experience with tools and platforms like Facebook Ads Manager, Google Ads 360, etc.

Benefits

• Competitive compensation • Restricted stock units • 401k matching • Tuition reimbursement • Unlimited PTO • Health insurance (medical, dental, and vision) • Generous employer Health Savings Account (HSA) contributions • 100% paid parental leave