Regional Sales Manager - Northeast

March 26

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Califia Farms

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Califia Farms is a company that specializes in creating a variety of plant-based food and beverage products including plant milks, creamers, coffees, and teas. They focus on delivering delicious, dairy-free alternatives made from simple, whole-food ingredients like almonds and oats, ensuring a creamy taste without unnecessary additives. The brand emphasizes versatility and sustainability, offering products that appeal to both home cooks and coffee lovers, while promoting a healthier lifestyle through its plant-based offerings.

Califia Farms Almondmilk • Califia Farms Cold Brew Coffee with Almondmilk • Califia Farms Coffee Creamers • Almondmilk • Wellness

201 - 500 employees

Founded 2010

👥 B2C

🛍️ eCommerce

🧘 Wellness

📋 Description

• The primary objective of the role is to lead Califia Farms’ selling activities across all foodservice segments in the Northeast region. • The Regional Sales Manager is responsible for identifying opportunities, developing and growing partnerships with distributors, managing brokers, and opening new accounts that align with Califia Farms mission and values. • Engage regional foodservice operators and distributors to sell the full portfolio of Califia Farms products in accordance with Foodservice channel goals and initiatives • Manage and grow an existing book of business • Manage and build relationships among operators, distributors, and brokers • Direct management and engagement of a large broker sales network to increase reach and sales penetration • Accurate and timely sales volume forecasting and trade spend management • Prepare and conduct effective sales meetings, presentations and trainings • Manage and conduct distributor and channel trade shows within the territory • Cross-functional internal team engagement across operations, marketing, and finance to get stakeholder buy-in and support • Actively maintain and utilize sales operations platforms: Salesforce, Telus, Power BI

🎯 Requirements

• Bachelor’s Degree preferred with 3-5 years of multi-state foodservice sales and management experience in the CPG industry. • Beverage industry experience is a plus. • Demonstrated success with an emerging brand in a sales management role • Previous experience with operator segments including cafe, bakery, QSR. etc. • Distributor management of both Broadline (Sysco, US Foods, PFG, etc.) and independent/specialty distributors and existing multi-state distribution relationships and contacts. • Experience managing and working with a large foodservice broker • Working knowledge and prior engagement with Dot Foods • Experience with CRM tools such as Salesforce and automated trade spend systems such as Telus • High proficiency with Windows-based platforms and MS Office (PowerPoint, Excel, Word) • Excellent communication and presentation skills (written and verbal) • Ability to travel as needed, up to (but not limited to) 50%