Senior Director, Relationship Marketing

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California Closets

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5001 - 10000

Description

• The Sr. Director Relationship Marketing (CRM) is responsible for developing a modern vision for how California Closets will drive growth through customer engagement, retention, and lifetime value. • Balancing the national goals of the business with the local goals of our operators, the Sr. Director will define and execute our approach to segmentation, experimentation, and lifecycle marketing for our email and direct mail channels. • This is a key leadership role that will create meaningful and inspirational connections along the customer journey by harnessing the combination of qualitative insights, customer data, analytics, content, and marketing technology.

Requirements

• 15+ years of experience building and leading CRM strategy and driving measurable program growth • Deep channel experience in email and direct mail • Skilled at uncovering and interpreting customer and business insights through analytics • Proven competency for telling simple stories from complex data • Experience with technology partnerships inclusive of ESPs, CRM and Database platforms, deliverability consultants, automation and prospecting partners. • Salesforce and Salesforce Marketing Cloud experience a plus • Demonstrated ability to assess MarTech opportunities and to enable those partnerships in collaboration with technology and product teams • Strong written and oral communication skills that flex across a range of stakeholders from cross-functional partners, installers, designers, senior leaders, and operators • Demonstrated experience managing the complexity of campaign strategy, testing, and reporting across scores of geographic regions and customer segments • Servant leader mentality required

Benefits

• Generous compensation package including annual performance bonus • Premium medical, dental, vision, disability, and life insurance plans. • 3-weeks paid time off in addition to sick days, paid standard holidays and 3 floating holidays. • 401K retirement plan with generous company matching. • Team member discount on custom space installations.