Director - Growth and Demand Generation

November 26, 2024

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Cambium Learning Group

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Cambium Learning Group is a company focused on providing essential educational solutions through a family of companies. They create experiences designed to help educators and students succeed by leveraging technology, including artificial intelligence and machine learning. Cambium Learning Group's brands are among the most respected in the edtech sector, supporting meaningful work and innovation in education. Their commitment is reflected in their dedication to making every learning moment valuable and impactful.

at-risk and special student populations • reading intervention • math intervention • summer intervention • English language learners

501 - 1000 employees

Founded 2009

📚 Education

🤖 Artificial Intelligence

📋 Description

• Responsible for developing and executing comprehensive growth strategies to drive B2C customer acquisition and B2B demand generation, generating sustainable revenue growth for Learning A-Z. • This role requires excellent people leadership, cross-functional collaboration, a deep understanding of integrated omnichannel marketing campaign strategy, data analytics, and customer journey optimization. • Uniquely owns LAZ global campaign strategy and tactics that maximize conversion on revenue performance KPIs, including marketing inbound demand generation, marketing contributed revenue and e-commerce revenue. • Develop and implement a holistic growth strategy that aligns with business priorities and drives demand across various channels with predictable ROI. • Create, execute, and optimize integrated marketing campaigns that effectively engage target audiences and generate qualified leads with optimal conversion performance to create sales opportunities. • Leads a dynamic campaign team of multiple senior and manager-level marketing professionals. • Utilize analytics and market intelligence to identify growth opportunities, track performance metrics, and implement a best practice approach to continuous improvement across campaign strategy. • Work collaboratively with sales leadership, product marketing, and marketing creative services teams to ensure alignment and consistency in messaging and branding across all channels. • Leverage marketing automation and CRM tools to streamline processes and enhance lead nurturing and scoring efforts. • Stay updated on industry trends, competitor activities, and best practices to inform growth strategies.

🎯 Requirements

• Bachelor’s degree with experience in marketing or equivalent experience • 7+ years of experience in growth marketing or demand generation, with a proven track record of driving measurable results in a SaaS business - experience in EdTech is a plus. • Strong analytical skills with experience in data-driven decision-making. • Proficiency in digital marketing and marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). • Experience optimizing the performance of buyer journey activation across touchpoints • Excellent leadership and team management abilities. • Exceptional communication, presentation, and interpersonal skills. • Ability to thrive in a fast-paced environment and manage multiple priorities effectively.