Director - Growth and Demand Generation

November 26

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Cambium Learning Group

WebsiteLinkedInAll Job Openings

at-risk and special student populations • reading intervention • math intervention • summer intervention • English language learners

501 - 1000 employees

Founded 2009

📚 Education

🤖 Artificial Intelligence

Description

• Responsible for developing and executing comprehensive growth strategies to drive B2C customer acquisition and B2B demand generation, generating sustainable revenue growth for Learning A-Z. • This role requires excellent people leadership, cross-functional collaboration, a deep understanding of integrated omnichannel marketing campaign strategy, data analytics, and customer journey optimization. • Uniquely owns LAZ global campaign strategy and tactics that maximize conversion on revenue performance KPIs, including marketing inbound demand generation, marketing contributed revenue and e-commerce revenue. • Develop and implement a holistic growth strategy that aligns with business priorities and drives demand across various channels with predictable ROI. • Create, execute, and optimize integrated marketing campaigns that effectively engage target audiences and generate qualified leads with optimal conversion performance to create sales opportunities. • Leads a dynamic campaign team of multiple senior and manager-level marketing professionals. • Utilize analytics and market intelligence to identify growth opportunities, track performance metrics, and implement a best practice approach to continuous improvement across campaign strategy. • Work collaboratively with sales leadership, product marketing, and marketing creative services teams to ensure alignment and consistency in messaging and branding across all channels. • Leverage marketing automation and CRM tools to streamline processes and enhance lead nurturing and scoring efforts. • Stay updated on industry trends, competitor activities, and best practices to inform growth strategies.

Requirements

• Bachelor’s degree with experience in marketing or equivalent experience • 7+ years of experience in growth marketing or demand generation, with a proven track record of driving measurable results in a SaaS business - experience in EdTech is a plus. • Strong analytical skills with experience in data-driven decision-making. • Proficiency in digital marketing and marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). • Experience optimizing the performance of buyer journey activation across touchpoints • Excellent leadership and team management abilities. • Exceptional communication, presentation, and interpersonal skills. • Ability to thrive in a fast-paced environment and manage multiple priorities effectively.