Director - Retention

November 14

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💰 $35M Series A on 2022-09

Description

• Join Caraway as Director of Retention to lead retention strategies • Maximize customer lifetime value through email, SMS, and other channels • Collaborate across teams to align retention with business goals • Mentor Retention Manager and oversee retention programs • Analyze data to optimize customer touchpoints and journeys • Own retention channels including email and SMS, referrals and reviews • Develop and recommend loyalty programs and customer account experiences

Requirements

• 8+ years of experience in retention/CRM/lifecycle marketing or related roles, with a minimum of 4 years in a management role • Experience working across retention channels and tactics to augment LTV and increase brand engagement • Strong experience in launching and scaling new retention channels, with a thorough understanding of associated measurement methodologies and performance metrics • Proficient in advanced marketing analytics, comfortable with ingesting multiple inputs to triangulate performance and assess channel impact • Experience with incrementality testing to gauge causal impact of various marketing efforts • Expert using Klaviyo • Experience using Postscript, Okendo, Revo and measurement platforms (Looker) and Shopify ecosystem/apps, preferred • Exceptional leadership and communication skills - your team’s success is your success and you love mentoring and coaching team members. • Proven track record in managing diverse marketing teams and driving measurable success in retention, ideally within the DTC/e-commerce industry • Quick thinking, self-starting, relentlessly positive - we’re a startup, we are quick to fail, quicker to learn and always look forward to raise the standards of our process, our teams and our business

Benefits

• Health, dental, and vision offerings for you and your dependents • Equity for full time employees • Unlimited PTO • 11+ paid holidays • 3 months Parental leave • Fully Remote Company • Company-sponsored monthly wellness stipend • Company-sponsored monthly coworking stipend • Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options • 401(k) plan • High quality home and kitchen product + swag, FandF discounts