Growth Marketing Lead - Offline

February 20

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Caraway Home

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Caraway Home is a company specializing in high-quality kitchenware and cooking essentials. Known for their non-toxic, ceramic-coated cookware, Caraway combines thoughtful design with functionality to offer aesthetically pleasing and safe cooking solutions. Their product range includes cookware sets, bakeware, food storage options, and an array of kitchen accessories, all designed to make cooking easier and more enjoyable. Caraway is committed to providing kitchenware that is free from harmful chemicals, ensuring a healthier cooking experience. The company also emphasizes convenience with easy-to-use storage solutions and customer-friendly purchase policies.

11 - 50 employees

Founded 2018

🛒 Retail

🛍️ eCommerce

💰 $35M Series A on 2022-09

📋 Description

• Own key offline channels and initiatives, including Direct Mail, Audio (Podcast/Radio/Streaming), and TV (Linear/CTV), driving efficient growth at scale. • Develop and execute strategies to scale offline channels while optimizing for incremental performance and efficiency. • Manage all vendor relationships for Direct Mail and TV/CTV, ensuring seamless execution and alignment with business goals. • Serve as the main point of contact for external partners, negotiating contracts and optimizing partnerships for long-term success. • Manage and mentor a direct report responsible for Podcast buys, providing guidance and development opportunities. • Partner with cross-functional teams, including design, brand marketing, and digital product, to continuously evolve and improve offline channel strategies. • Develop hypotheses and execute experiments on creative assets and landing pages to enhance incremental performance across all offline channels. • Analyze test results and implement learnings to refine and optimize creative strategies. • Design offline growth reports and conduct ad hoc reporting to provide actionable insights and recommendations for improvement. • Own and maintain all reporting for TV programs, ensuring accurate performance tracking and visibility. • Oversee the distribution of campaign briefs, product details, and creative assets to vendors, ensuring timely and accurate communication. • Manage timelines and deliverables to ensure campaigns are executed seamlessly and effectively.

🎯 Requirements

• 6+ years of offline growth marketing experience in TV (Linear/OTT), Direct Mail, Audio (Podcast/Radio/Streaming) in the DTC/Ecomm space • 3+ years of people management experience • Added bonus if you have experience managing Affiliate marketing • Excellent written and verbal communication skills, with the ability to effectively partner with vendors/agencies • Strong analytical skills and data-driven mindset, capable of translating complex datasets into actionable insights. • You're an Excel wizard with experience in Google Analytics and a working knowledge of BI tools (e.g. Looker). • Exceptional organizational and project management skills, with the ability to handle multiple campaigns simultaneously + independently • Proactive and resourceful mindset, ability to find creative solutions that align with business objectives • Team player who collaborates effectively with other departments where necessary to cross-promote influencer content. • A can-do attitude, enjoy wearing many hats, and are eager to jump in and problem-solve when needed. • Detail-oriented and a fast learner, comfortable wearing many hats • Enthusiasm for our mission and making an impact at Caraway

🏖️ Benefits

• Health, dental, and vision offerings for you and your dependents • Equity for full time employees • Unlimited PTO • 11+ paid holidays • 3 months Parental leave • Fully Remote Company • Company-sponsored monthly wellness stipend • Company-sponsored monthly coworking stipend • Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options • 401(k) plan • High quality home and kitchen product + swag, F&F discounts