User Growth Lead - Growth Marketing

February 16

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Daybreak Health

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Daybreak Health is a mental health service provider that partners with schools to offer personalized therapy solutions for children and families. Their programs are fully covered by health insurance, including Medicaid and Commercial plans, ensuring access to mental health support for K-12 students. By implementing evidence-based teletherapy and in-person therapy, Daybreak Health aims to improve academic outcomes and overall well-being for students, fostering an environment where mental health challenges can be addressed effectively.

51 - 200 employees

Founded 2019

⚕️ Healthcare Insurance

📚 Education

🧘 Wellness

📋 Description

• Expand referral sources beyond school staff by activating parents/guardians, pediatricians, and community-based organizations, and optimizing the existing referral funnel for school-based referrals. Key strategies include: • Building partnerships • Leveraging organic content • Managing paid campaigns to drive growth. • Develop and execute a digital marketing strategy, including: • Managing website content, tracking, and search visibility, with a focus on user experience. • Implementing a cost-effective social media strategy, with an emphasis on owned media. • Leading email marketing efforts with a focus on both acquisition and retention. Responsibilities include list segmentation, campaign management, and HTML template creation to engage new audiences while nurturing existing relationships. • Experimenting with text messaging campaigns to increase engagement with non-school-staff referrers. • Write engaging content for digital channels and conduct A/B testing to optimize messaging effectiveness. • Lead Daybreak’s internal User Engagement forum, analyzing digital marketing performance and refining strategies accordingly. • Use data-driven insights to assess campaign performance and pivot strategies as needed. • Report key findings and growth initiatives to the Chief Growth Officer, providing recommendations for scaling successful efforts.

🎯 Requirements

• Proven experience in user growth marketing, with a track record of building and executing a year-round strategy. • Expertise in email marketing, with proficiency in Iterable. • Social media channel management experience required. • Experience with paid ads/performance marketing is a plus. • Strong ability to collaborate with cross-functional teams and external consultants in a fast-paced environment. • Curious and data-driven mindset, with a commitment to staying on top of the latest marketing trends and technologies, including AI-driven marketing solutions. • Ability to uncover and test new, high-potential channels to engage families and communities. • Strong analytical skills, with experience in Looker, Salesforce, and Google Analytics preferred. • B2C is required, combination of B2B and B2C experience preferred. • Experience marketing products or services for youth and adolescents is preferred but not required. Daybreak will provide training on adolescent mental health to the selected candidate without direct experience.

🏖️ Benefits

• Medical • Dental • Vision • 401k • Flexible remote-first working environment • Parental leave • Unlimited PTO with an enforced minimum of 3+ weeks off per year • Regular company mental health days