Senior Marketing Manager

March 7

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Caraway Home

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Caraway Home is a company specializing in high-quality kitchenware and cooking essentials. Known for their non-toxic, ceramic-coated cookware, Caraway combines thoughtful design with functionality to offer aesthetically pleasing and safe cooking solutions. Their product range includes cookware sets, bakeware, food storage options, and an array of kitchen accessories, all designed to make cooking easier and more enjoyable. Caraway is committed to providing kitchenware that is free from harmful chemicals, ensuring a healthier cooking experience. The company also emphasizes convenience with easy-to-use storage solutions and customer-friendly purchase policies.

11 - 50 employees

Founded 2018

🛒 Retail

🛍️ eCommerce

💰 $35M Series A on 2022-09

📋 Description

• The Senior Marketing Manager at Caraway will play a key role in shaping and executing Go-To-Market (GTM) strategies and supporting New Product Development (NPD) launches. • This is a strategic and executional role that requires a proactive leader who can manage multiple projects, support cross-functional teams, and drive performance improvements across marketing + campaign initiatives. • The Senior Marketing Manager will work collaboratively to ensure that Caraway’s campaigns and product launches align with brand objectives, meet deadlines, and resonate with our target audience.

🎯 Requirements

• 5+ years of experience in product marketing, project management, GTM strategy and execution, or integrated campaign management, ideally within home goods, lifestyle, or consumer brands • Expertise in managing New Product Development (NPD) and Go-To-Market strategies, including product positioning, product marketing, etc. • Proven ability to deliver high-quality, cross-functional marketing campaigns on tight timelines • Strong project management skills • Highly organized and detail-oriented, with strong multitasking capabilities • Exceptional communication skills, with the ability to influence and align stakeholders across teams • Data-driven mindset with the ability to analyze performance and optimize strategies • Passion for home, design, and sustainability, and Caraway’s mission to create non-toxic, well-designed home goods

🏖️ Benefits

• Health, dental, and vision offerings for you and your dependents • Equity for full time employees • Unlimited PTO • 11+ paid holidays • 3 months Parental leave • Fully Remote Company • Company-sponsored monthly wellness stipend • Company-sponsored monthly coworking stipend • Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options • 401(k) plan + Employer Match • High quality home and kitchen product + swag, F&F discounts