Patient Marketing Analytics Lead

2 days ago

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Care Access

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rare diseases • pulmonology • oncology • decentralized • decentralized trials

201 - 500 employees

Description

• Care Access is a unique, multi-specialty network of research sites. • The position is focused on driving data-driven decision-making within the healthcare sector. • Develop and implement media mix models to analyze marketing channel effectiveness. • Leverage healthcare databases to segment and target specific audiences. • Conduct in-depth analysis of marketing performance data to identify trends, patterns, and opportunities. • Collaborate with internal teams to gather and integrate relevant data for analysis. • Utilize advanced analytics tools and stay updated on industry best practices.

Requirements

• Proven experience in marketing analytics with a focus on healthcare. • Strong proficiency in media mix modeling and database marketing. • Proficient in statistical analysis tools (e.g., R, Python) and data visualization tools (e.g., Tableau). • Capability to adapt to evolving industry trends and changes in data analytics technologies. • Excellent communication and presentation skills, with the ability to translate complex analytical findings into actionable insights. • Bachelor’s degree in marketing, Business, Statistics, or a related field; advanced degree preferred. • At least 3 years of experience in a data role.

Benefits

• PTO/vacation days, sick days, holidays. • 100% paid medical, dental, and vision Insurance. 75% for dependents. • HSA plan • Short-term disability, long-term disability, and life Insurance. • Culture of growth and equality • 401k retirement plan