Senior Strategic Customer Marketing Manager

October 22

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Carrot Fertility

WebsiteLinkedInAll Job Openings

fertility • employee benefits • fertilitybenefits • healthcare • fertilitycoverage

201 - 500 employees

⚕️ Healthcare Insurance

🤝 B2B

🧘 Wellness

💰 $75M Series C on 2021-08

Description

• Carrot Fertility is the leading global fertility and family-building platform providing care for everyone, everywhere. • Seeking a Senior Strategic Customer Marketing Manager to lead multi-channel customer marketing campaigns. • Responsible for developing marketing strategies for Carrot’s largest Strategic and Health Plan customers. • Focused on attracting, exciting, and engaging eligible employees or health plan members. • Consulting on marketing best practices to clients and building key growth KPIs.

Requirements

• 7+ years of experience working with and consulting senior HR leaders. • Ability to develop and nurture deep relationships with employer and health plan customers, partners, and internal stakeholders. • Demonstrated experience sharing marketing best practices with customers, creating omnichannel marketing plans and strategies, and persuading customer adoption of our marketing strategies and best practices. • Proven experience in leading and piloting innovative marketing tactics that resulted in increased user acquisition and engagement, and swiftly scaling winning strategies. • Critical thinking skills to evaluate gaps and partner cross-functionally to refine solutions that solve for both Carrot and the customer’s needs. • A partner-oriented growth mindset, with the ability to understand both Carrot and the customer’s business needs and suggest initiatives and plans that deliver against both objectives. • Stellar project management and prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time with the trustworthiness to execute on schedule at high velocity and enjoy putting processes in place to scale and work more efficiently. • Strong communication and presentation skills, using data to influence internal and external stakeholders. • Curiosity; you are unafraid to ask questions and have an insatiable desire to ask “why” and/or figure it out. • Track record of quickly building internal and external stakeholder credibility, influence, and trust as a marketing expert. • Ability to troubleshoot and problem-solve across teams, often quickly and on the fly. • A strong consumer marketing background is essential – experience consulting with Fortune 500 companies is a plus. • Experience in B2B2C healthcare or health tech is a plus. • Some knowledge of Asana, Salesforce, and Domo is a plus.

Benefits

• Holistic Total Rewards package designed to support employees in all aspects of life inside and outside of work. • Health and wellness benefits. • Retirement savings plans. • Short- and long-term incentives. • Parental leave. • Family-forming assistance. • Competitive compensation package.