Manager, B2B Product Marketing

April 11

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Cars Commerce

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Cars Commerce is a comprehensive online platform that facilitates the buying, selling, and research of vehicles. It provides a wide range of listings for new and used cars, along with tools and resources for customers to compare different makes and models, read reviews, and obtain financing options. With a focus on enhancing the car shopping experience, Cars Commerce connects sellers with local dealers and offers estimates for vehicle sales, ensuring a streamlined process for prospective buyers and sellers alike.

Mobile Marketing • Content Marketing • Data and Analytics

1001 - 5000 employees

🛍️ eCommerce

🏪 Marketplace

📋 Description

• Oversee the lifecycle of AccuTrade and Cars Commerce Platform commercialized products for a customer base of 19k+ local retailers • Understand the end product user and advocate for their needs and a simplified experience through every product we bring to market • Articulate product value propositions clearly, including metrics that demonstrate customers’ desired business outcomes • Guide development and distribution of case studies, sales playbooks, testimonials, and other seller tools to best enable our teams • Advocate internal and external customer needs within Cars Commerce internal cross-functional teams • Build strong relationships with partners across Product, Sales, Production, Comms and more to collaborate cross-functionally to drive the go-to-market efforts and feedback loops • Proactively identify and address complex issues related to the product lifecycle including feature parity, training gaps, communication breakdowns, and process inefficiencies. • Coordinate with the Marketing Operations and Creative & Production teams to develop campaigns and collateral that will truly resonate with our Sales, dealer and OEM audiences • Design feedback loops for continuous improvement • Monitor unit sales and revenue by product, identify roadblocks to success and work cross-functionally to eliminate them • Act as subject matter expert on our solutions for both sales audiences and key clients • Utilize data and feedback to assess sales confidence, the effectiveness of both enablement programs and key sales tools, and then prioritize the ongoing adjustments needed for our strategy.

🎯 Requirements

• Bachelor’s degree or equivalent work experience • 7+ years of product marketing and sales enablement experience people management experience preferred • Saas experience and/ or understanding of dealership operations with demonstrated ability to distill complex product and feature sets to simple concepts and messaging • Problem solving skills to identify the connective tissue between customers’ business challenges, our products and solutions, and our business goals • A collaborative mindset with the ability to sit at the intersection of many departments in our business and leverage that position to mobilize cross-functional teams to take on transformative challenges. • Analytical thinker, able to create a vision for demonstrating value propositions through a variety of marketing performance and user data, generating a wealth of Sales and Client data through team actions, and then leveraging that data to drive powerful recommendations for the business. • Excellent communication skills, with the ability to manage up, down and across • Strong written and verbal presentation skills with a confidence in speaking to large sales teams, external clients and mid-exec level. • A balance of organization and consistency with a creative flair for creating internal and external communications campaigns that drive results.

🏖️ Benefits

• Medical, Dental & Vision Healthcare Plans • New Hire Stipend for Home Office Set-Up • Generous PTO • Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day