Marketing Director

February 13

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TotalEnergies

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TotalEnergies is a global energy company committed to producing and supplying sustainable energy solutions. With a focus on renewable energy sources and a diverse portfolio, TotalEnergies aims to address the world's energy challenges while promoting social responsibility and environmental stewardship. They prioritize innovation and efficiency to meet the growing demand for clean energy alternatives and are dedicated to maintaining strong partnerships across various sectors.

Oil & Gas - Exploration & Production • Upstream • Refining • Trading • Shipping

10,000+ employees

⚡ Energy

🤝 B2B

☁️ SaaS

💰 Funding Round on 2016-09

📋 Description

• This is a remote position. • About Outdoor Afro: Outdoor Afro celebrates and inspires Black connections and leadership in nature. • Our network connects Black people with our lands, water, and wildlife through outdoor education, recreation, and conservation. • This position will play a crucial role in increasing brand awareness, growing audience engagement, driving individual donor participation, and supporting programmatic goals—including an April 2025 app launch. • Reporting to the Chief Program and Innovation Officer, the Marketing Director is responsible for developing and implementing comprehensive marketing strategies that enhance brand visibility, increase community engagement, and drive financial support. • Develop and execute strategies to grow Outdoor Afro’s social media followers and engagement, leveraging platform algorithms, trends, and analytics. • Optimize email marketing and social media to cultivate and convert followers into donors and supporters. • Track, measure, and analyze marketing performance using Google Analytics, social media insights, and marketing automation tools. • Oversee content production and editorial planning, ensuring a consistent, compelling, and high-quality brand presence.

🎯 Requirements

• Bachelor’s degree required (Marketing, Communications, Business, or related field preferred). • 7+ years of experience in marketing leadership roles, preferably in mission-driven organizations. • Proven success in designing and executing multi-channel marketing campaigns (social media, email, SEO, website content, paid media). • Experience managing brand identity, storytelling, and audience engagement strategies. • Strong proficiency in Google Analytics, SEO, digital advertising, and performance tracking. • Experience using marketing automation tools (e.g., HubSpot, Sprout Social, MailChimp, AdWords, WordPress). • Deep understanding of social media algorithms and content engagement strategies across Instagram, TikTok, and Facebook. • Familiarity with Salesforce for donor and audience segmentation. • Experience in A/B testing, user research, and conversion rate optimization. • Data-driven mindset —comfortable using analytics to inform marketing strategies. • Creative and strategic thinker —able to balance innovation with performance metrics. • Self-starter and problem solver —proactively identifies marketing opportunities and executes solutions. • Strong leadership and collaboration skills —works cross-functionally and leads projects independently. • Mission-aligned —passionate about outdoor engagement, community building, and racial equity.

🏖️ Benefits

• Medical • Dental • Vision • FSA • 401(k) • Holidays • PTO • Wellness reimbursement