Head of Marketing and Branding

February 12

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Pandora Finance

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Pandora Finance is a decentralized ecosystem that leverages existing blockchain infrastructure and Web3 Space to seamlessly induce liquidity to the multi-asset classes.

Blockchain • Fintech • web3 • Real World Assets • Metaverse

11 - 50 employees

Founded 2021

💰 $2.4M Seed Round on 2021-05

📋 Description

• We are seeking a highly skilled and experienced Digital Marketing and Branding Manager to join our team. • The ideal candidate will have a deep understanding of the Web3 ecosystem, experience in branding and placing products in the luxury market, and a strong background in lead generation and digital marketing tools. • This role will be crucial in driving our brand's growth and establishing Aconomy as a leader in the RWA space. • Develop and execute comprehensive digital marketing strategies to promote Aconomy's brand and products. • Enhance brand positioning and awareness in the luxury market, ensuring alignment with our target audience. • Manage and optimize digital marketing campaigns across various platforms, including SEO, SMO, Google Analytics, Twitter, and other social media channels. • Be up-to-date with all Web3 and luxury events, ensuring Aconomy's presence worldwide, especially in the MENA region. • Monitor and analyze campaign performance metrics to optimize and improve ROI. • Oversee and manage all digital channels (website, blogs, emails, and social media) to ensure brand consistency. • Optimize social media channels such as YouTube, Telegram, and Discord to maximize reach and engagement; hosting Twitter spaces or AMAs is essential. • Focus on inbound lead generation through various digital marketing tactics. • Develop and manage a content plan to ensure a consistent flow of engaging content across all platforms. • Execute backlink strategies to improve website authority and search rankings. • Run and optimize ads across various platforms to drive traffic and conversions. • Establish and manage partnerships with other projects, running joint campaigns to expand reach and impact. • Create and implement product launch marketing strategies to ensure successful market entry and retention.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field. • Minimum 3+ years of proven experience in digital marketing, branding, and lead generation, preferably within the Web3 or blockchain industry. • Strong understanding of SEO, SMO, Google Analytics, and social media marketing tools. • Experience in positioning and promoting products in the luxury market. • Excellent analytical skills and the ability to interpret data to make informed marketing decisions. • Creative thinker with a passion for innovation and staying ahead of industry trends. • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.