Demand Generation Associate

September 20

Apply Now

Receive Emails with Similar Jobs

CertifID

WebsiteLinkedInAll Job Openings

Security • Identity Verification • Digital Verification • Two Factor Authentication • Wire Fraud Prevention

11 - 50

💰 $12.5M Series A on 2022-05

Description

• Own the development and execution of partner demand generation campaigns from ideation to launch, driving immediate growth in leads and engagement. • Design and deliver innovative campaigns using a variety of channels, including gifts, direct mail, in-person events, and virtual experiences. Manage every aspect of these campaigns, from creation and delivery to tracking performance and ensuring scalability. • Monitor and analyze campaign performance metrics, providing insights to optimize conversion rates and ROI. • Increase engagement among partner sales reps by creating shared-value campaigns that excite and empower them to actively promote CertifID to their customers. • Partner with the sales team to ensure smooth lead handoff and follow-up, while sharing valuable insights on lead quality and campaign effectiveness. • Enhance campaign efficiency by improving customer acquisition cost (CAC) over time.

Requirements

• 2+ years of experience in demand generation, partnership marketing, digital marketing, or a related marketing field, ideally within SaaS and B2B marketing. • Proven exposure in running demand gen campaigns from start to finish, with measurable results. • Proven experience with project management best practices and marketing automation tools. • Familiarity with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce). • Organized and detail-oriented individual who champions tracking campaign status, proactively addressing challenges, and driving next steps. • Strong communicator with high influence and empathy for the partner experience. • Can connect tactical plans to overarching marketing strategies and plans. • Detail oriented and agility is equally important to navigate the dynamic landscape of demand gen and marketing strategies. • Eager to learn from others and committed to following through on commitments with a long-term mindset for success. • An individual who is looking to build new skills, open to new ideas and failing fast.

Benefits

• 20 days PTO + 5 Paid Sick Leave + No work on your birthday + 12 Company Paid Holidays • Volunteer Hours • Equity • Wellness Benefit • Generous family leave policy • Health, Dental and Vision Insurance • 401k with matching • Life Insurance • We believe that company culture is the best predictor of success.