Senior Manager - Brand and Content Marketing

November 8

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Canada's 2SLGBTQI+ Chamber of Commerce (CGLCC)

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Description

• Riipen is looking for an experienced Senior Brand and Content Manager to join our Marketing team and lead a team of content creators, researchers, and designers. • In this role, you will own Riipen’s brand and content strategy, ensuring we meet our marketing and sales goals with consistent and effective branding. • You will devise the concepts and strategies for Riipen from brand to demand and will monitor and measure copy and creative for performance and optimization. • You will be expected to implement your creative vision and exceptional copywriting, project management, and team leadership skills, and become the point of contact for any brand and content needs. • You and your team will create content from the ground up, collaborating with our sales team to understand their content needs and deliver high-quality, compelling content for a broad audience that includes higher-education leaders and educators, employers, and non-profit organizations. • Your work will directly impact learners, giving them access to the industry experience they need to find jobs they love! • This role is fully remote and open to candidates in Canada.

Requirements

• 5+ years of marketing experience within a creative function/agency • 2+ years managing creative talent • Hubspot, Google Analytics, Webflow, Asana, Canva, HTML experience (required) • Experience writing for SEO (required) • Exceptional copywriting skills for all marketing channels • Some design experience and ability to design assets as needed • Project management skills and experience using Asana • Knowledge of email marketing, social media marketing, and content management • Some creative skills and aptitude for oversight of creative direction and design • Knowledge of PR and press and ability to write press releases, interview questionnaires, and other corporate communications • Bonus Points: • Experience in ed-tech

Benefits

• 🌐 Remote/travel working opportunities (when appropriate) • 🏖️ 4 weeks of annual vacation • 🤕 Paid sick leave • 🏥 Extended Health and Dental benefits from your first day • 💻 We will ensure you have a great work-from-home setup • 📚 Learning & Development Stipend after 6 months of employment