VP - Brand Strategy

March 13

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Logo of CG Life

CG Life

CG Life is a digital marketing and communications agency specializing in healthcare and life sciences. The company aims to support innovators in the field of rare disease medicine, helping them bring their products to market effectively through branding, medical communications, omnichannel marketing, and patient engagement. CG Life leverages expertise in strategy, science, creativity, and data to deliver solutions tailored to the needs of scientists, physicians, and entrepreneurs. Guided by the mission to make life-saving medical innovations accessible, CG Life partners with clients from initial innovation to clinical adoption, shaping brands and accelerating market presence.

Marketing Communications • Public Relations (PR) and Social Media • Digital Strategy and Online Marketing • Creative Development and Advertising • Brand Development

📋 Description

• The Vice President, Brand Strategy is a leadership position within the CG Life strategy group responsible for the development and implementation of strategic initiatives for clients in life sciences and biopharma. • This person enjoys working in fast-paced environments and is motivated by the challenge of creating compelling narratives that differentiate our client's brands, products, and services. • Plays a key role in building and maintaining strong client relationships, leveraging their deep industry experience and expertise to provide guidance and drive impactful strategic solutions. • Heavily involved in the agency's new business development efforts, contributing to and presenting new business proposals that align with CG Life's growth goals. • Collaborates closely with other department leads to research, build, enable, and advocate for positioning and communication structures that form the basis for client communication efforts. • Focus on ensuring market differentiation, customer relevance, and consistency of voice across all communication channels.

🎯 Requirements

• Ability to identify and pursue growth opportunities to expand strategic services to clients • Strong leadership and proven team management skills • Excellent communication and interpersonal skills • Demonstrated experience developing and implementing strategic communications programs in the healthcare and life sciences sectors to raise the visibility of brands, products, technologies, and client thought leaders • Extensive experience with client-facing presence and interaction with C-Suite level • 10+ years of experience in strategic planning or brand management in pharma, life sciences, or healthcare agency or a similar healthcare/biopharma organization • Proven experience in leading and managing teams, providing strategic direction, and fostering a collaborative environment • Experience building and maintaining strong client relationships, understanding client needs, and leading the development of strategic initiatives that exceed expectations • Experience driving thought leadership in strategic planning and marketing approaches for life science or healthcare clients – rare disease experience is a plus

🏖️ Benefits

• Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions • 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan • Parental Leave. Generous paid time off for parents to bond with their newest addition • Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers. • Sabbatical Program. Enjoy 4 weeks of paid leave following 6 years of service to pursue travel, time with family, and drive in a new hobby; the options are endless! • And more! We offer flexible time off, life insurance, STD & LTD, a robust employee assistance program, and more!

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