Director - Brand Marketing

February 26

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OLIPOP PBC

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OLIPOP PBC is a company that offers a variety of beverages inspired by classic soda flavors. These beverages are designed as a healthier alternative to traditional sodas, featuring prebiotic soluble fibers and reduced calorie content, making them a functional and digestive-friendly option. Their product range includes flavors like Vintage Cola, Root Beer, Cream Soda, and Cherry Cola, among others. OLIPOP promotes its drinks as guilt-free indulgences that provide both nostalgic enjoyment and health benefits, catering to consumers interested in wellness and digestive health. The company also engages in direct-to-consumer sales and offers subscription services for ongoing savings.

51 - 200 employees

Founded 2017

🧘 Wellness

👥 B2C

🛍️ eCommerce

📋 Description

• OLIPOP was founded in 2017 by Ben Goodwin and David Lester to provide delicious and healthy alternatives to soda. • The team is invested in personal development and supports a tight-knit and collaborative remote culture. • The Marketing Director will develop and implement comprehensive marketing strategies aligned with company objectives. • Will lead a marketing team and collaborate with cross-functional teams to drive growth and brand awareness. • Responsibilities include launching new products, managing budgets, and mentoring team members.

🎯 Requirements

• Proven experience (10+ years) in a senior marketing role, with a track record of developing and executing successful marketing strategies; brand-side experience required; CPG preferred. • Strong leadership skills with experience in managing and developing high-performing teams. • In-depth knowledge of marketing principles, brand management, digital marketing, and market analysis. • Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making. • Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization. • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. • Depth of experience in CPG and the retail environment with proven success in collaborating with sales to expand distribution, product portfolio and relationships with key customers. • Proficiency in marketing software and tools (POS, panel data, CRM, analytics platforms, etc.).

🏖️ Benefits

• Equal Opportunity/Affirmative Action Employer • Does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor • Applicants and employees are protected from discrimination under Federal law