Area Director - Franchise Performance

April 2

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Logo of Choice Hotels International

Choice Hotels International

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

Lodging Franchisor • Hospitality • technology

1001 - 5000 employees

Founded 1939

📋 Description

• Responsible for driving the performance of a diverse portfolio of midscale and upper midscale hotels • Serve as a strategic advisor by conducting property visits and implementing recommended solutions to drive individual and regional hotel performance across financial, guest experience, owner engagement, service execution, and program activation • Ensure owner execution of the midscale operating model, driving brand operating efficiency and profitability, leading to owner-operator satisfaction • Responsible for the revenue and service performance metrics for the assigned region, driving continuous improvement • Identify and prioritize opportunities to enhance performance at portfolio hotels • Drive revenue at portfolio and hotel levels through consultations • Achieve Guest Experience objectives through the execution of on-site consultations and activation of recommended tactics and strategies • Identify hotel challenges and deploy hotel operators to Choice’s support systems • Maintain clear and consistent communication with stakeholders, documenting interactions and ensuring follow-through on action plans

🎯 Requirements

• Bachelor’s degree in Hotel Management, Business Management, Marketing, or a relevant field of study required; MBA preferred • At least 15 years of progressive hotel operations experience, with preference within midscale and upper midscale segments • Minimum of 10 years of hotel leadership experience, with preference for those with multi-unit or franchise performance experience • Excellent ability to manage ambiguity combined with an ability to leverage data and create a foundation of data-supported decision making • Excellent analytical and forecasting skills; previous experience with successful hotel budget management and GOP analysis • Flexibility in creating and making changes or re-directing initiatives to continuously improve the strategy and organization, demonstrating adaptability in change management and proficiency in working within a matrix-based organization • Demonstrated ability in analytics, data management, and a proven track record in driving hotel performance • Proficiency in Microsoft Office and strong competencies in time management and project coordination • Exceptional training, consulting, and persuasive communication skills are essential • Regular travel, approximately 70%, is required for this role

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide

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