Director - Digital Advertising

February 15

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $110k - $130k / year

⏰ Full Time

🔴 Lead

👔 Director

Apply Now

Receive Emails with Similar Jobs

ClosedLoop

WebsiteLinkedInAll Job Openings

ClosedLoop is a leading healthcare technology company that specializes in utilizing artificial intelligence and machine learning to improve health outcomes and reduce costs in the industry. Their platform offers predictive analytics for healthcare providers, payers, and pharmaceutical companies, enabling targeted interventions based on individual patient risk. ClosedLoop's solutions are designed to make healthcare more proactive and efficient by using a data-driven approach to predict adverse health events before they occur.

Healthcare IT • Data Analytics • Artificial Intelligence • Deep Learning • Machine Learning

51 - 200 employees

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Full-Funnel Media Strategy & Execution Lead the development and execution of full-funnel digital media plans, ensuring a seamless connection between awareness, consideration, and performance. • Be hands-on in multiple DSPs (DV360, StackAdapt, Trade Desk), with deep expertise in programmatic buying—from establishing a strategic approach to implementation to optimization. • Bring a strong POV on how brand awareness fuels performance, balancing short-term conversion goals with long-term brand equity. • Identify new channels and partnerships that drive performance and align with client objectives. • Aggressively monitor and optimize performance, flagging peaks and declines and spinning up resolutions. • Data-Driven Decision Making & Attribution Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations. • Define and manage measurement/attribution strategies—including MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and incrementality testing. • Partner with analytics teams to develop frameworks that connect media investment to business outcomes. • Collaboration & Cross-Functional Leadership Work collaboratively with subject matter experts across search, social, and analytics to ensure media strategy is fully integrated. • Partner with internal teams and external vendors to innovate, test, and scale new media approaches. • Serve as a trusted advisor to senior clients and C-suite executives, articulating strategies and insights with clarity and conviction. • Client Leadership & Business Growth Lead media strategy in new business pitches, bringing a sharp, compelling POV on how we drive impact. • Advocate for holistic, full-funnel media strategies, ensuring clients understand the interplay between upper-funnel awareness and lower-funnel performance. • Drive innovation in channel mix, targeting, and measurement, constantly refining our approach based on data and emerging trends.

🎯 Requirements

• Expert-level proficiency in programmatic media buying across multiple DSPs including DV360, StackAdapt, and Trade Desk (hands-on execution + strategic leadership). • Broad fluency in digital channels—including native, influencer, CTV/OTT, content syndication, and publisher-direct. • A strong understanding of full-funnel planning—balancing brand-building with performance marketing. • High-level analytical skills, with the ability to interpret multiple data sources and derive insights. • Experience setting up and managing MMM, MTA, or other attribution solutions to measure true media impact. • Exceptional presentation and storytelling skills—able to articulate ideas persuasively both on paper (decks/memos/sheets) and in a room. • Client-facing leadership experience, with a track record of selling through strategies to executive stakeholders. • A business-minded, entrepreneurial approach—you see the opportunities before they’re pointed out and make them happen. • Experience working cross-functionally with creative, data, and tech teams to bring media strategies to life.

🏖️ Benefits

• Competitive salary. • Unlimited time-off policy. • Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA). • Remotely work for a company that was built for remote work. • Work with top-tier clients. • Great colleagues who value teamwork, skill, and ability more than fancy rhetoric.