Cloudinary
Cloudinary is a leading provider of a cloud-based platform that allows businesses and developers to manage, transform, and deliver rich media content including images and videos. The platform offers a range of solutions such as digital asset management (DAM), programmable media APIs, low-code workflow automation, and generative AI for media content. Cloudinary's services are designed to enhance performance, streamline workflows, and improve user experience with tools that include automated image transformations, video APIs, and AI-powered optimizations. Trusted by over 2 million developers and 10,000 enterprises, Cloudinary caters to various industries including media and entertainment, retail, and e-commerce, offering seamless integration capabilities for various technology stacks.
Images • Cloud • Media • Internet • Video
Director - Product Marketing, Video
January 16
Cloudinary
Cloudinary is a leading provider of a cloud-based platform that allows businesses and developers to manage, transform, and deliver rich media content including images and videos. The platform offers a range of solutions such as digital asset management (DAM), programmable media APIs, low-code workflow automation, and generative AI for media content. Cloudinary's services are designed to enhance performance, streamline workflows, and improve user experience with tools that include automated image transformations, video APIs, and AI-powered optimizations. Trusted by over 2 million developers and 10,000 enterprises, Cloudinary caters to various industries including media and entertainment, retail, and e-commerce, offering seamless integration capabilities for various technology stacks.
Images • Cloud • Media • Internet • Video
📋 Description
• Lead product marketing for the Cloudinary Video product line • Position Cloudinary as a clearly differentiated Video vendor to customers, prospects, analysts • Bring deep industry insights and subject expertise in the Video space to the product and marketing teams • Craft compelling product messaging and stories for key use cases, industries, personas, and market segments • Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Video with prospects and current customers • Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials • Launch new innovations to market • Advise product roadmap in close partnership with product management and product strategy teams • Represent Cloudinary at thought leadership, demand generation, and company events as a Video SME • Advise self-serve teams on strategies for positioning, messaging, and packaging/pricing to optimize Video PLG motion • Analyze the market and key competitors to articulate differentiators • Work with the PR and AR teams to brief media and analysts • Drive win/loss analysis for Video to understand why we win or lose.
🎯 Requirements
• 10+ years of product marketing experience (can include product management experience) • 3+ years experience in the video space preferred • Must have experience with SaaS • Excellent writing and presentation skills • Experience with multiple business buyer personas, including technical buyers • Proven creativity and messaging skills • Highly analytical, data-driven approach • Comfortable with both high-level strategy and hands-on work.
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