Director - Customer Marketing and Growth Strategy

October 14

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The Coca-Cola Company

WebsiteLinkedInAll Job Openings

Beverages

10,000+

Description

• The Director of Customer Marketing & Growth Strategy will be a strategic thought leader for key Strategic Partnership & On-Premise (SPOP) customers and will lead marketing strategies and solutions to drive value, build brand love, increase beverage incidence and profitability for these partners. • The position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, media and digital programming. • This role will manage relationships with brands, R&D, commercialization, assets and other internal and external partners to support customer strategies throughout the year. • Looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, customer and consumer mindset and exceptional project management skills.

Requirements

• Minimum Education Required: Bachelor’s degree in Marketing/Business or equivalent education. • 5-10 years business development experience in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry • Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results • Advanced Strategic Thinking & Application Insights/Inspiration to Action • Category Innovation • Digital Ecosystem • CBP/Long Range Indispensable Value • Effective Storytelling • Agency Management • Media Planning, preferred but not Required • Demonstrated personal leadership skills and ability to influence

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered. • Annual Incentive Reference Value Percentage: 30 • Annual Incentive reference value is a market-based competitive value for your role. • It falls in the middle of the range for your role, indicating performance at target.