Head of Growth
October 11
Description
• Head of Growth to develop data-driven acquisition strategies for Midi Health • Drive innovative growth and paid media strategies to meet revenue and consumer targets • Implement attribution model and scale new marketing channels in data-driven way • Demand forecasting and reporting on revenue, CAC, and LTV • Optimize paid social and search campaigns with partner agency • Expand to new channels in a data-driven way to prove incrementality • Improve retention via email, SMS and other lifecycle channels • Enhance conversion across the site and A/B test for improvements
Requirements
• 15 years in Paid Acquisition ideally in Paid Social or Paid Search for a leading consumer focused company • 5 years experience at a High growth start up growing from $XXm to $XXXm • 5+ years of management experience and success building high performing teams • Imaginative ideas on how to scale growth at Midi
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