Lifecycle Marketing Manager

February 16

Apply Now

Receive Emails with Similar Jobs

Color

WebsiteLinkedInAll Job Openings

Color Health provides the infrastructure to support durable and equitable public health across entire populations. Color’s technology and clinical services are the backbone of large-scale population health programs for over 200 institutions worldwide, with data and services spanning hereditary cancers, heart disease, infectious disease testing (including COVID-19), and community-based vaccination programs. Using a data driven approach, we’re democratizing access to health care insights.

genetic research • software engineering • cancer • cardiovascular disease • family history

501 - 1000 employees

📋 Description

• Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. • Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. • Apply to join Color and do the most meaningful work of your career. • The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of our B2B2C digital marketing vertical. • You will lead the planning, execution, and optimization of our enrollment and engagement campaigns through Braze. • You will deeply understand our user behaviors and ideate and execute on campaigns that help grow our end-to-end communication strategy.

🎯 Requirements

• 3-5+ years of experience in digital marketing, with hands-on experience using Braze. • Proficient in email design and campaign set-up in Braze. • Strong analytical skills and proficiency with reporting tools to measure and optimize performance. • Experience crafting and executing digital and multichannel strategies to drive engagement, including webinars, in-product outreach, text and email. • Proven ability to collaborate cross-functionally to ensure effective campaign execution and drive tool optimizations. • Experience with user segmentation, personalization, and lifecycle marketing • Creative mindset with the ability to turn ideas into actionable campaigns. • Highly organized and capable of managing multiple projects simultaneously. • Exceptional writing and editing skills, translating to the ability to write concise and creative copy for a variety of campaigns • A passion for healthcare, technology, and making a positive impact on people's lives is a plus.

🏖️ Benefits

• Competitive salary • Comprehensive medical, dental, vision, life, and disability benefits • 401k match • Monthly phone and wifi stipend for employees, annual ergonomic stipend • Generous vacation policy, paid holidays and company-wide recharge days • Equal paid parental leave for birthing and non-birthing parents • Free cancer screening and prevention resources for employees and their adult dependents