Customer Marketing Manager

February 15

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G-P

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G-P is a leading global company specializing in Employer of Record (EOR) solutions, providing businesses with the tools to hire, onboard, and manage teams in over 180 countries quickly and compliantly. The company offers a comprehensive suite of global employment products under its G-P Meridian Suite™, including services for hiring employees and contractors, managing global payroll, time management, expenses, HR support, and employee assistance. G-P is recognized for its compliance expertise, featuring the world's first AI-based HR compliance advisor, G-P Gia™, which delivers AI-driven advice and solutions for HR compliance challenges. With a strong network of partners and industry-leading EOR SaaS solutions, G-P supports HR, legal, and financial compliance globally. Their offerings are designed to simplify the employment lifecycle and accelerate global business expansion.

Compliance • Human Resources • International Business • Global Business Expansion • International Legal Expertise

1001 - 5000 employees

👥 HR Tech

📋 Compliance

☁️ SaaS

📋 Description

• About Us: Our leading SaaS-based Global Growth Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. • This role is key to ensuring customers feel connected to G-P, see continued value in our solutions, and have access to the right resources at the right time. • Support Customer Engagement Programs: Build and manage initiatives like Customer Advisory Board, customer roundtables, and customer-exclusive events to strengthen relationships and drive deeper product usage. • Gather and Leverage Customer Insights: Partner with the Customer Advocacy Manager to identify engaged customers, gather qualitative feedback, and surface success stories that inform marketing strategies. • Enhance Self-Service and Educational Resources: Partner with Content, Product, and Customer Success teams to ensure customers have access to the right guides, videos, and knowledge base materials. • Shape Customer Communications and Content Strategy: Partner with Lifecycle on customer-facing newsletters, product updates, and educational resources to ensure customers stay informed and engaged. • Influence Lifecycle Marketing Campaigns: Collaborate cross-functionally with Lifecycle, Customer Success, and Demand Gen teams to design and implement campaigns that drive onboarding, adoption, retention, and expansion. • Measure and Report Impact: Track engagement and retention metrics, ensuring customer marketing initiatives align with business objectives and deliver measurable value.

🎯 Requirements

• Experience: 3+ years in customer marketing, lifecycle marketing, or customer engagement in a SaaS or technology company. • Skills: Strong writing and content creation abilities, experience with customer communications and engagement campaigns, and familiarity with marketing automation tools (e.g., Marketo, HubSpot). • Collaboration: Ability to work cross-functionally with Marketing, Customer Success, and Product teams to drive alignment and execution. • Communication: Excellent written and verbal communication skills, with a deep understanding of how to craft messages that resonate with customers. • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

🏖️ Benefits

• Competitive compensation and benefits • Opportunity to join in expanding your skills • Helping to reshape the future of work