Senior Marketing Manager

February 24

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $125k - $145k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Comscore, Inc.

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Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.

digital business analytics • audience measurement • advertising effectiveness • market research • mobile network analytics

1001 - 5000 employees

📋 Description

• Support marketing teams in the brainstorming, execution, and review of high-level projects and serve as a source of truth for brand stance and capabilities. • Work closely with research team to collect, analyze, and interpret data to provide actionable insights related to audience behavior, and market trends. • Identify opportunities for growth, optimization, and amplification of the brand message across digital, social and live activation channels. • Influence the evolution of our in-market messaging through the development of new collateral and updating of existing marketing materials. • Partner with product / marketing teams to ensure consistency in messaging and positioning when it comes to product launches and campaign development. • Size and prioritize major growth initiatives, partnering internally and externally on alignment and timing. • Deliver materials for product launches and updates through effective communication and education with the sales team and incorporation into outgoing materials. • Effectively communicate complicated industry topics with simplicity through the creation of visual forward training and market facing materials. • Develop and lead Comscore’s storytelling approach, crafting compelling, relevant messaging to support branding and lead generation initiatives. • Oversee the creation of high-quality content, including blogs, guides, white papers, and other thought leadership pieces that resonate with our target audience and position Comscore as an industry leader. • Work closely with product marketing, sales, and account management teams to align messaging and drive cohesive marketing strategies that support overall business objectives.

🎯 Requirements

• 5+ years of experience in sales/brand/product marketing, or a related field. • Must have experience in programmatic advertising or ad tech, with a solid understanding of industry dynamics and terminology. • Demonstrated success in executing and optimizing branding campaigns. • Strong writing and storytelling skills with experience creating compelling content that engages and educates audiences. • Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights. • Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment. • Excellent communication and collaboration skills, with experience working cross-functionally to achieve shared goals. • Must be highly self-motivated, capable of working independently, and comfortable thriving in a remote-first environment alongside a dispersed team.