Demand Generation Manager
October 30
Description
•At ENDVR, we’re focused on empowering the world’s best action sport, optical, outdoor, and lifestyle brands to connect with in-store associates. •We’re the digital platform focused on sales in the physical world, making it easy for brands to engage with retail sales associates to drive sales, share product knowledge, promote their brand, and gather data to measure success in real-time. •The Demand Generation Manager role at ENDVR is a critical position within our marketing and GTM team, as ENDVR shifts from a more traditional sales-led model to a product/marketing-led approach. •The Demand Generation Manager will focus on driving platform self sign-ups, pipeline, and revenue growth through various channels. •You will lead demand generation efforts, develop and execute end-to-end campaigns across the entire sales funnel, and analyze program impact on self sign-ups, pipeline, and revenue. •The ideal candidate will have expertise in B2B SaaS environments using a freemium or self-serve model, sharp analytical skills, and strong technical experience with HubSpot and WordPress.
Requirements
•3+ years of B2B SaaS marketing experience in demand generation, digital marketing, or similar role required (bonus points for experience with a freemium/self-serve model and/or retail SaaS experience) •Strong analytical skills and enthusiasm for data-driven marketing •Experience with HubSpot, including automation/workflows and lead scoring required •Experience with WordPress or similar website platform required •Self-motivated, organized, and strategic thinker •Familiarity with lead scoring methodologies preferred •Experience with ABM strategies and tools is a plus •Bachelor’s degree in Marketing or related field
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