Go-To-Market Strategy Lead

March 12

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Compound Growth Marketing

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Compound Growth Marketing is a full-funnel demand generation firm specializing in sustainable growth strategies for high-growth B2B tech companies, particularly in the SaaS sector. The company offers a Predictable Demand System™, which emphasizes the importance of top-of-funnel strategies to drive down-funnel conversions. With expertise in revenue operations, account-based marketing, and both content & SEO and paid media management, CGM provides a comprehensive approach to demand generation. Their experienced team takes full accountability for clients' growth goals, tailoring strategies to align sales and marketing efforts, and optimizing revenue outcomes. Compound Growth Marketing has been recognized as one of the fastest-growing private companies in America, underscoring its success and impact in the industry.

11 - 50 employees

🤝 B2B

☁️ SaaS

📋 Description

• We’re building the demand generation firm we always wanted to work with when we were in house. • Traditional agencies are too slow, too siloed, and too disconnected from revenue. • They're caught in outdated models—prioritizing billable hours over results, creative over conversion, and activity over impact. • We’re taking a radically different approach—blending deep marketing expertise with technical execution to build scalable, automated, and high-performing GTM systems. • We're looking for a Go-To-Marketing Strategy Lead who can architect and drive comprehensive go-to-market strategies for high-growth B2B companies. • This role combines strategic thinking with hands-on execution, translating market insights into actionable GTM playbooks. • You'll work closely with clients to define their positioning, identify target segments, and develop scalable revenue strategies that align marketing, sales, and product efforts. • Design & Execute comprehensive GTM strategies, from market analysis to implementation roadmaps • Develop & Refine ICP definitions, buyer personas, and customer journey maps • Create & Optimize positioning frameworks and value propositions that resonate with target audiences • Build Revenue Models that align marketing activities with pipeline and revenue targets • Lead Strategic Planning sessions with clients to establish goals, KPIs, and success metrics • Partner with pod teammates to translate strategy into tactical execution plans

🎯 Requirements

• 7+ years experience in B2B marketing strategy, preferably in SaaS or technology • Strong understanding of B2B sales processes and revenue operations • Experience developing and implementing GTM strategies for high-growth companies • Proven ability to translate complex market dynamics into clear strategic recommendations • Excellence in stakeholder management and executive communication • Data-driven approach to strategy development and measurement • Comfort with ambiguity and ability to create structure in undefined situations

🏖️ Benefits

• Comprehensive health benefits including health, dental, vision, and more. • Fully remote culture • Flexible work schedules • Unlimited PTO and sick leave policies • 401k company match • Parental leave • Work from home stipend