Paid Social Director

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Compound Growth Marketing

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Demand generation consultancy helping high growth companies.

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Description

• ABOUT THE COMPANY • Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100M+ in revenue by building sustainable demand generation systems. • CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas: Deal Volume, Deal Process, and Actionable Insights. • Improvements in each of the areas compound on one another - leading to sustainable growth. • The outcome is a personalized Predictable Demand System™ tailored to each client’s resources, ambitions, and unique brand. • We have a track record of driving measurable results and best-in-class multi-channel marketing solutions. • We are looking for someone with experience in developing and executing paid social strategy and media management. • Our team is very passionate and invested in driving revenue growth for our clients! • Lead the strategy and execution of paid social campaigns across multiple clients, including account strategy development, setup, and overall campaign management. • Must have experience working directly in social platforms managing paid campaigns including LinkedIn, Meta (Facebook, Instagram), TikTok, Twitter/X, etc. • Monitor campaign performance, including owning budget pacing. • Build and establish client relationships by acting as the lead day-to-day contact for client communication, running client meetings, statuses, and presentations. • Proactively identify areas of opportunity to improve efficiency and present data-driven recommendations that improve current marketing and business practices. • Use statistical analysis to draw conclusions about marketing campaign performance, providing insights and recommendations. • Ability to consistently perform under pressure in a fast-paced environment as an individual on a team. • Proven ability to manage multiple projects, drive hard to completion, and deliver effective results. • Maintain and update paid social campaigns and overall marketing reporting. • Ability to use and recommend social management softwares like Sprout and Falcon.io is a plus. • Multi-touchpoint attribution measurement experience is also a plus.

Requirements

• Bachelor’s degree required • 5+ years of paid social experience • Prior experience managing budgets on LinkedIn, Facebook, Tiktok, Instagram, Twitter, Etc for clients • Experience analyzing paid campaign results and developing insights/recommendations/optimizations • In-depth experience managing campaigns within (but not limited to): LinkedIn, Meta (Facebook/Instagram), Pinterest, TikTok, Snapchat, Twitter • Experience managing budgets against a defined target goal on CPL, CAC, ROAS • B2B experience is a plus with understanding of sales lifecycle stages • Experience with HubSpot is a plus • Experience providing creative direction on social channels while working with design teams to fully execute • Experience with social media A/B testing • Advanced computer skills, proven proficiency in Excel, PowerPoint and Google Docs

Benefits

• Comprehensive health benefits including health, dental, vision, and more. • Fully remote culture • Flexible work schedules • Unlimited PTO and sick leave policies • 401k company match • Parental leave • Work from home stipend