West Field - Demand Marketing Manager

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Writing • Editing • Copywriting • Creative Communication • Content Strategy

2 - 10 employees

🤝 B2B

📱 Media

Description

• The West Field + Demand Marketing Manager will drive integrated marketing strategy and be responsible for demand generation activities across the Western US and Canada regions for our strategic accounts. • This territory-based position is a crucial role requiring experience in campaign planning and execution managing the core pipeline generation development activities. • The Field + Demand Marketing Manager is also responsible for planning, execution and tracking of an integrated regional marketing plan responsible for their own pipeline goals; identifying, developing & exploiting best practices between sales & marketing. • This role requires expertise in traditional marketing with a strong focus on physical events, virtual events and account-based marketing, but also familiarity with social marketing tools and how they can help sales teams develop stronger relationships with customers and prospects.

Requirements

• Bachelor’s degree. • Minimum 3-5 years of directly relevant, hands-on marketing experience with a demonstrated ability to drive and execute successful integrated marketing programs. • Minimum of 2+ years experience in leading field marketing campaigns for a high-tech company • Familiar with Security or related IT Markets, Products, Software and Services. • Understanding of Identity & Access Management target markets, competitive industry, strategy and product lines a plus. • Proven ability to work with sales teams and multiple levels of management, while being highly responsive. • Ability to develop and execute an integrated marketing plan. • Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences. • Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment. • Experience in all facets of marketing including account-based marketing, online, social media and events. • Willing and able to travel for events across the Western US and Canada regions up to 20% of the time. • High energy, enthusiasm, initiative, and flexibility.

Benefits

• Generous PTO & Holiday Schedule • Parental Leave • Progressive Healthcare Options • Retirement Programs • Opportunity for Education Reimbursement • Commuter Offset (Specific locations)