Product Marketing Director

5 days ago

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user experience • analytics • ecommerce • web site optimization • digital experience

1001 - 5000

Description

• Go-to-Market Strategy: Develop and execute go-to-market strategies for product analytics in key verticals. • Solution Messaging & Positioning: Craft compelling messaging and competitive positioning for product analytics solutions. • Collaboration & Innovation: Work closely with Content and Marketing teams to support innovative awareness and demand generation tactics. • Product Strategy Partnership: Collaborate with product management to shape product strategy and define compelling use cases. • Sales Enablement: Partner with field enablement and field teams to articulate the value of product analytics solutions. • Launch Plans & Execution: Coordinate with teams to build and execute comprehensive solution launch plans. • Performance Tracking: Track, measure, and report on key metrics to assess the success of marketing initiatives.

Requirements

• Minimum of 5 years of experience in product or solution marketing for B2B SaaS technology products, including experience with technology and services partners. • In-depth knowledge of the product analytics and mobile app market and vendor ecosystem. • Proven expertise in developing go-to-market strategies for various verticals. • Demonstrated ability to launch and grow innovative product, partner, and service-based solutions. • Strong understanding of multi-product, services, and partner-related solution marketing. • Confident and articulate leadership style, capable of expressing informed opinions within a strong, experienced team. • High energy, proactive, and creative approach to marketing challenges. • Proven track record of success in a fast-paced, collaborative, and flexible work environment. • Experience partnering with sales leadership to support revenue goals. • Exceptional writing and storytelling skills, capable of creating compelling marketing content. • Excellent project management skills, with the ability to manage multiple projects under tight deadlines. • Strong team player with an analytical mindset for data-driven decision-making. • Native or fluent proficiency in English.