Field Marketing Specialist

August 7

Apply Now

Receive Emails with Similar Jobs

Coupa Software

WebsiteLinkedInAll Job Openings

Spend is the fuel to help your company deliver performance, profitability, and purpose!

Procurement • Finance • Cloud-based Financial Applications • Purchasing • Sourcing

1001 - 5000

Description

• Work closely with Marketing colleagues and the Sales team to develop programs that will support pipeline and revenue goals • Execute best-in-class Account-Based Marketing (ABM) programs which increase average contract value and pipeline velocity • Ensure quality and timely campaign execution across all marketing channels. Channels include but are not limited to: field events, Direct Mail, Email, Webinars, Digital and Display Advertising • Work with marketing operations to share the performance of your campaigns and what you learnt from them with leadership teams • Plan and execute local events with precision across the region • Leverage PR to support demand generation and customer marketing activity • Work with the Alliances (Partner) teams to support enablement and build integrated programs for partners

Requirements

• Bachelor’s degree minimum required in marketing, business or related field • 3 years + of experience in high technology B2C/B2B enterprise software or SaaS required • Experience in organising both large and small field events that deliver the right audiences for the sales teams • Campaign management experience that aligns to sales objectives • Project management skills • Proficiency with Marketo and Salesforce essential, knowledge of working with platforms such as Tableau, Demandbase and LinkedIn a plus • Great written and verbal presentation skills • Positive self-starter, unafraid to take action, comfortable with high growth situations and ability to work under pressure • Highly collaborative approach to working with cross-functional and geographically dispersed teams with the ability to persuade others to take action when required • Ability to travel 20%