Senior Manager, Account-Based Marketing
November 8
Description
• Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. • Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. • We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. • Why join Coupa? • 🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. • 🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. • 🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Requirements
• Candidate should have 5-10 years of experience in account-based marketing within the SaaS sector, focusing on both enterprise and mid-market clients • A strong understanding of the SaaS market, including buyer personas and competitive dynamics, is necessary • Candidates must possess analytical skills to analyze metrics and performance data to optimize marketing strategies • Strong communication skills are essential for effectively conveying ideas to diverse stakeholders • The ability to think outside the box and develop innovative marketing solutions is important for success in this role • Experience working closely with Account Development Representatives (ADRs) to optimize ABM strategies and enhance lead quality is also key • Experience with various Martech solutions: Salesforce, 6sense, Marketo, LinkedIn Campaign Manager, Sales Navigator, Sendoso, and Folloze
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