Manager - Marketing Leads Management

November 5

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CDW

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Security • Cybersecurity • Health Tech • Retail Tech • Small Business Tech

10,000+ employees

Founded 1984

🏢 Enterprise

☁️ SaaS

🔒 Cybersecurity

💰 Post-IPO Equity on 2015-07

Description

• Develop and execute lead generation strategies to attract and capture potential customers across various channels, including digital marketing, email marketing, social media, events, and partnerships • Analyze lead generation metrics and KPIs to track performance, identify trends, and optimize marketing initiatives for maximum ROI • Implement lead scoring and qualification criteria to prioritize leads and ensure seamless hand-off to Sales • Stay up-to-date with the latest tools, technologies, and best practices in lead generation and marketing automation • Collaborate with the marketing team to evaluate and optimize marketing campaigns based on data analysis • Provide recommendations on targeting, messaging, and segmentation to enhance campaign effectiveness • Lead direct reports on data management and maintenance projects and tasks • Provide support to marketing team members on lead management best practices, Salesforce functionality and processes • Address inquiries and troubleshoot issues • Collaborate with cross-functional teams to integrate Salesforce with marketing automation platforms and other analytics tools • Ensure seamless data synchronization and coordination between systems to enhance marketing effectiveness • Lead and manage a team of Lead administrators, providing guidance, support, and mentorship to ensure the successful execution of lead programs • Foster a collaborative and high-performing team culture

Requirements

• Bachelor’s Degree and 5+ years’ experience with Marketing Leads and Technology • 1+ years’ of managerial experience • Proven experience in lead generation, demand generation, or marketing automation, preferably in a B2B SaaS or technology company • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions • Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines • Proficiency in Salesforce CRM and Salesforce Marketing Cloud platform • Excellent communication and interpersonal skills with the ability to collaborate effectively across teams and influence stakeholders at all levels • Creative thinker with a growth mindset and a passion for innovation and continuous improvement • Strong leadership qualities with the ability to inspire and motivate a team to achieve results • Direct experience implementing a new lead management team, tools and processes, knowledge and experience in Campaign Planning (Unica Plan), Audience Management (ActionIQ) or Digital Asset Management (AEM), Digital Analytics (Adobe Analytics) and Tagging Management (Tealium) at plus