Senior Marketing Manager - B2B

4 days ago

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Kaplan Test Prep

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Global Educational Services Provider

1001 - 5000

Description

• Develop and leverage deep business understanding and strong relationships with key internal stakeholders, partnering with Product, Sales, and Marketing leaders. • Develop compelling solution positioning that aligns with buyer personas and highlights value propositions that are competitively differentiated. • Provide marketing support for strategic partnerships, and other key initiatives for the channel; creation of sales tools, training materials, and compelling content and collateral including customer presentations, flyers/brochures, proposal templates, and case studies that help our Corporate Sales team create and close pipeline. • Develop and implement forward thinking, out-of-the-box ideas to increase market share. • Understanding student needs in their educational journey; from exams to career advancement as well as the needs of the educators and administrators supporting students on that journey. • Collaborate with the content marketing team to leverage demand gen best practices to create a rich marketing-sourced sales pipeline, apply effective lead nurture strategies, and deliver high conversion to sales. • Support the marketing vision for the brand, including brand positioning, key differentiators and customer engagement strategies. • Being the go-to marketing expert for external competitive offerings. • Responsible for KPIs/goals for contact engagement, lead generation, lead qualification and other initiatives in collaboration with marketing channel owners.

Requirements

• 5+ years of marketing experience with a focus on B2B strategies • In depth knowledge of the post-secondary educational landscape • Experience marketing to specific segments including students, gatekeepers and community organizations • Analytical skills, able to interpret multiple data sets to identify trends • Bachelor's Degree required • Strong experience with email marketing techniques and technologies. • Prior experience with Salesforce preferred. • Strong proficiency with MS Word, Excel, PP • Strong written and verbal skills including ability to synthesize concepts and develop content

Benefits

• Remote work providing flexible work/life balance • Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure) • Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members • Competitive health benefits and new hire eligibility starts day-1 of employment • Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities • And so much more!