Senior Lifecycle Marketing Manager - Emerging Products

November 1, 2024

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Upstart

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Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. As we transitioned to being a public company, we’re now poised to leverage our domain expertise and revolutionize every aspect of lending and credit risk evaluation. We’ve recently expanded our offerings to include automobile refinancing and we plan to take on more verticals as the business grows.

Personal Loans • FinTech • Marketplace Lending • Artificial intelligence • Finance

1001 - 5000 employees

📋 Description

• About Upstart • Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than two-thirds of Upstart loans are approved instantly and are fully automated. • The Team: Upstart’s Growth team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives. • As the Lifecycle Senior Manager of Emerging Products at Upstart, you will use owned channels like Email, SMS, Push, and Web to guide customers through the stages of discovery, activation, and ultimately borrowing for our newest loan products. This role presents the exciting opportunity to have end-to-end channel ownership– including setting and meeting revenue targets, determining strategy, building Lifecycle journeys in our marketing automation platform, and analyzing the impact of your owned channels.

🎯 Requirements

• 5 years+ of B2C Lifecycle Marketing experience, including building emails and journeys in an enterprise marketing automation platform • Proven track record of creating GTM strategies and plans that meet ambitious financial targets • Proven track record in leveraging a CDP, or customer data attributes and events, to build complex Lifecycle marketing segments • History of creating, adjusting, and being responsible for delivering against forecasts • Strong analytical ability– this role is data-driven without dedicated Analytics support. You must be able to pull data using a Business Intelligence Tool (we use Looker and Mode) and draw insights from data sets independently

🏖️ Benefits

• Competitive Compensation (base + bonus & equity) • Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart • 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings • Employee Stock Purchase Plan (ESPP) • Life and disability insurance • Generous holiday, vacation, sick and safety leave • Supportive parental, family care, and military leave programs • Annual wellness, technology & ergonomic reimbursement programs • Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering • Catered lunches + snacks & drinks when working in offices