Senior Manager - Global Marketing Intelligence & Analytics

September 4

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Instructure

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education • learning management system • software as a service • education platform • employee engagement

1001 - 5000

Description

• Build the dashboards and analytics to support the marketing strategy & performance. • Manage a small team of Marketing Analysts. • Partner closely with the system & operations team to optimize system architecture and process to maximize insights and deploy marketing attribution. • Partner with Marketing stakeholders to own KPI achievement and tracking across the organization. • Participate in team alignment meetings with Sales & Marketing leadership to coordinate optimization of pipeline, coverage and resource allocation. • Understand composition of pipeline to ensure proper account engagement and pipeline hygiene; allowing for early, accurate, predictive forecasting. • Conduct in-depth analysis on marketing data, analyzing attribution, growth, marketing campaigns, and team performance that can drive an optimal customer lifecycle experience. • Support ad hoc analysis that drive key decisions and improve business performance. • Partner with peer leaders within the organization (data warehouse, FP&A, Analytics, Product) to develop and deliver comprehensive insights to the leadership teams and connect executives with the right data.

Requirements

• 4+ years of prior experience in SaaS Marketing Analytics & Business Intelligence. • Innate curiosity around finding meaningful insights that inform the way we think about and develop both our product and our business strategies. • Ability to understand, tackle, and solve problems from both technical and business perspectives. • Experience effectively presenting insights and summarizing complex data to diverse audiences simply and effectively. • Experience in data analysis, statistics, data science and creating simple yet impactful insights that drive action and results. • Exceptional verbal and written communication skills and ability to engage effectively at all levels of the organization. • Strong command of Tableau & Snowflake. • Understanding of Marketing capabilities and data framework. • Exceptionally strong SQL skills.

Benefits

• Competitive salary, equity and 401k. • Medical, dental, disability, and life insurance. • HSA program, vision, voluntary life, and AD&D. • Tuition reimbursement. • Paid time off, 11 paid holidays, and flexible work schedules. • LifeStyle Spending Account.